Stories about telling stories.

April 24, 2017

5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire social movement, while United Airlines sparked […]
March 29, 2017

How Good Storytelling Powers Great Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders to Greek poets, and from Victorian […]
March 19, 2017

12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO rankings, and draw potential clients to […]
February 20, 2017

Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out content to achieve specified goals. Over […]
November 17, 2016

Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a look at the seemingly endless number […]
September 3, 2016

Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness and engagement with your brand. It can […]
October 23, 2015

Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I just asked the woman sitting across […]
June 19, 2015

8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing gestures sometimes works, but if questions […]
April 22, 2015

Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality content that’s created and shared from […]