March 20, 2020

Inspiring Content for Troubled Times

It’s early days for businesses and brands trying to figure out what to say and how to say it in this strange new world of social […]
March 8, 2020
Forge & Spark team for International Women's Day

Bright Sparks: A Wee Love Letter to the Amazing Women in Our World

Way back in 2005 I attended an E3 conference on behalf of Electronic Arts, my employer at the time. There weren’t many women in the industry […]
January 20, 2020

Business How-To, Big Questions and Stunning Storytelling: My 2019 Book List

For years I’ve made a habit of tracking the books I read over the course of a year, with the goal of encouraging and inspiring myself […]
January 17, 2020
Forge and Spark Editorial Soul Brand Voice Image of Newspapers

How to Develop the Editorial Soul of Your Brand 

Content focused solely on advertising and sales can be mind-numbing. Your customers are interested in how you can help them, not just your product or service. […]
November 29, 2019
Girl holds iPhone to capture user-generated content

User-Generated Content: How to Use UGC for Max Brand Attention

As the time we spend online continues to grow, our attention spans keep dropping to rock-bottom levels. We easily get lost in our screens with an […]
November 15, 2019
How to Craft an Honest Brand Voice Your Team Can Get Behind | two marketing women | Forge & Spark Media, Vancouver BC

How to Craft an Honest Brand Voice Your Team Can Get Behind

Do you know how to craft an honest brand voice your team can get behind? Your brand voice is basically the entire collection of communications from […]
November 7, 2019
Woman smiling and shaking hands during her values-based recruiting interview

How Values-based Recruiting Makes You Stand Out from the Crowd

Recruiting seems to get harder every year. Either the economy is hot, and people aren’t looking for work, or the economy is cold and the best […]
October 29, 2019
Forge & Spark Media Team discussing content strategy

Up Your Game: 4 Strategies to Humanize Your Content

Content is still king. It’s a well-worn mantra, but it continues to ring true. Content is, without question, still one of the most effective tools organizations […]
October 16, 2019

5 Universities Using Story-based Content to Engage Students

There are so many universities to choose from. Do you remember how you decided on your university or college? Maybe it was by ranking, proximity, location, […]