November 29, 2019
Girl holds iPhone to capture user-generated content

User-Generated Content: How to Use UGC for Max Brand Attention

As the time we spend online continues to grow, our attention spans keep dropping to rock-bottom levels. We easily get lost in our screens with an […]
November 15, 2019
How to Craft an Honest Brand Voice Your Team Can Get Behind | two marketing women | Forge & Spark Media, Vancouver BC

How to Craft an Honest Brand Voice Your Team Can Get Behind

Do you know how to craft an honest brand voice your team can get behind? Your brand voice is basically the entire collection of communications from […]
November 7, 2019
Woman smiling and shaking hands during her values-based recruiting interview

How Values-based Recruiting Makes You Stand Out from the Crowd

Recruiting seems to get harder every year. Either the economy is hot, and people aren’t looking for work, or the economy is cold and the best […]
October 29, 2019
Forge & Spark Media Team discussing content strategy

Up Your Game: 4 Strategies to Humanize Your Content

Content is still king. It’s a well-worn mantra, but it continues to ring true. Content is, without question, still one of the most effective tools organizations […]
October 16, 2019

5 Universities Using Story-based Content to Engage Students

There are so many universities to choose from. Do you remember how you decided on your university or college? Maybe it was by ranking, proximity, location, […]
October 4, 2019

The Ultimate Guide to Giphy: How to Start Your GIF Content Strategy

“You can’t trust a Dirty Dirty Clean, they’re a wolf in sheep’s clothing.” —Hospital Show You probably come across several GIFs in a day. Maybe you send […]
September 27, 2019

Purpose-Driven Brands to Watch: Water.org Gets Brand Unity Right

We’re always on the lookout for purpose-driven brands that really nail content marketing—whether it’s standing out in a sea of cookie-cutter content, taking an utterly fresh […]
September 3, 2019
Exceptional Content Series: How Arc'teryx Sells Products Through People

Exceptional Content: How Arc’teryx Sells Products Through People

Ever wondered what it takes to elevate story to new heights? Arc’teryx is a prime example of how to sell products globally. And they do it […]
August 6, 2019

How Airbnb Experiences is Conquering Instagram

Sometimes, the most compelling storytelling doesn’t come from the brand itself. It comes from their passionate community. Airbnb is a great example of a company using […]