July 15, 2020
express your difference

Why Marketing With Purpose Matters Now

Here’s how to express your difference. During this volatile, troubling time in our world, I’ve been trying to pay close attention to the way people speak […]
July 13, 2020
Organize Your Content Closet - Forge & Spark Media

How to Organize Your Content Closet: Lessons from a Web Developer

I love to organize—my shoes, my dresses, my old papers from school, pictures, my partner’s fishing lures and computer cords, and even the spices in my […]
May 29, 2020
content marketing and social responsibility

How Content Marketing and Social Responsibility Go Hand in Hand

Investing in story now will establish the groundwork for stronger relationships with your future customers.
May 22, 2020

Who Benefits from a Story-focused Content Marketing Strategy? Everyone.

Investing in story now will establish the groundwork for stronger relationships with your future customers.
April 17, 2020

Make Great Content. Even Now.

There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]
April 15, 2020

How to Amplify Your Thought Leadership Content and Make a Bigger Impact

We recently worked with a client who was eagerly anticipating the release of her first TED Talk. By all accounts, she was already a well-regarded thought […]
March 20, 2020

Inspiring Content for Troubled Times

It’s early days for businesses and brands trying to figure out what to say and how to say it in this strange new world of social […]
March 8, 2020
Forge & Spark team for International Women's Day

Bright Sparks: A Wee Love Letter to the Amazing Women in Our World

Way back in 2005 I attended an E3 conference on behalf of Electronic Arts, my employer at the time. There weren’t many women in the industry […]
January 20, 2020

Business How-To, Big Questions and Stunning Storytelling: My 2019 Book List

For years I’ve made a habit of tracking the books I read over the course of a year, with the goal of encouraging and inspiring myself […]