B Corps, Brand Purpose, and the New Era of Trust in Marketing
Purpose-led marketing matters more than ever in 2025. Learn how values-driven brands build trust, engage audiences authentically, and turn purpose into a competitive advantage.
Purpose-led marketing matters more than ever in 2025. Learn how values-driven brands build trust, engage audiences authentically, and turn purpose into a competitive advantage.
Short video is now the most-consumed content format on social media. If you’re a marketer or brand leader simply wondering whether you need to start filming video as part of your content strategy, you can stop here: you do!
Trust in marketing isn’t just about what you sell or the promises you make. It’s about how you show up—imperfect, evolving, and real.
With the U.S. TikTok ban upon us, brands are rethinking their content strategy and how to own their relationship with audience. Here’s our emergency plan to protect your audience and business.
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about
At some point today, you probably read at least a few sentences written by AI. More than 80% of content marketers say they’re using AI
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility,
As a content marketing agency, we’re creating, writing, strategizing, and managing all the steps in the content process nonstop to help our clients grow and thrive.
One of the big pain points we’ve been hearing about lately from clients—and would-be clients— is content overwhelm. Brands know they need some kind of
As we await the summer, the temptation to take a break from routine is strong. But for business owners, entrepreneurs, and marketing leaders, maintaining an active presence on blogs and social media is crucial. Here are 7 tips for keeping your content rolling … even when out enjoying the sun.
Does your brand suffer from channel envy? Have you looked at competitors’ social media pages and wondered how they grew such a large and loyal
For those of us living and breathing the marketing world every day, the terms “brand marketing” and “content marketing” mean different things—even though they sound very similar to most purpose-driven leaders seeking the right marketing strategy for their business.
AI is everywhere in 2024. With AI large language models (LLMs) like ChatGPT and Gemini truly changing the SEO game (along with everything else in
The social media landscape can be a daunting place when you’re trying to find and connect with your audience online. Do people still use Twitter?
How Forge & Spark’s Brand Content Kit helps clients show up with consistency, impact, and authenticity—delivering a full visual identity system in a single week.
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might
Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.
Need high-quality photos for social media? Here are 10 tips for taking top-notch photos with your phone.
Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting
A Simple Framework for Nailing Your Brand’s Voice and Tone. And Why You Need To. Did you ever get into trouble as a kid? If
It’s mighty tempting these days to use artificial intelligence tools like ChatGPT and Jasper in creating content to market your business. But what about the question of content quality?
High-quality content that establishes credibility, transparency and tight bonds with target audiences is truly a must today. Our top story starters and tips for your purpose-led brand.
Discover the five main challenges that B Corps and purpose-led brands face when it comes to marketing, plus strategies on how to overcome them.
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?
These essential GA4 features that can revolutionize your content marketing strategy, boost engagement and drive conversions.
Great design—integrated in all the right ways—can level up your content marketing to help tell better stories.
Story packages are strategic, story-first, and uber-efficient way to plan and produce content
Studies show that boring B2B marketing simply doesn’t work. Here’s what does work for optimal B2B content marketing.
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.
While many established thought leaders have their followers hooked on their every word, if you’re just getting started or looking to grow your followership, consider creating an impact campaign to amplify your thought leadership content.
How to use a content audit to get to know your audience, find great stories, improve SEO, and plan for your next content marketing campaign
Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.
If you sometimes struggle with content ideas, lack of resources to tackle the content, or you’re just stuck, you’re not alone. We’ve also been there, and we’ve got some advice for you in tackling some of the comment content marketing struggles
We’re sharing some of the specific reasons you’ll want to consider behind going live, and offer tips on how to set yourself up for success.
Struggling to stand out in a sea of same-same content? Here are three thoughtful considerations for making your content more genuinely YOU.
For killer content marketing, you need a killer SEO strategy. Here’s how you and your teams can stay up-to-date on the latest SEO trends in 2023 and beyond.
We have a proven process for guiding purpose-driven brands and organizations through identifying their brand stories, and crafting the right content marketing and social media strategies.
Content is still king. It’s a well-worn mantra, but it continues to ring true. Content is, without question, still one of the most effective tools
If your branding doesn’t look or feel like you want it to on social media or online, try creating an Online-specific Visual Style Guide. Here’s why.
Think of the content audit as a tool for planning future content. We’re sharing here our own tried and trusted process.
You probably come across several GIFs in a day. So, what is Giphy? And how can you optimize and leverage GIFs for your content strategy? We’ve done the work to create the ultimate guide and take you inside the world of GIFs.
I have worked for 15+ years both at agencies and client side—and I’ve noticed that no matter where I go, operational challenges tend to be consistent, regardless of company size.
Why did our content marketing agency spend more than a year working to join the B Corp movement? Because purpose matters.
A strong social media strategy is one of the best weapons in any business arsenal, but often, hashtags get left to the last minute—or overlooked altogether. But they’re a vital part of any truly killer social media plan.
Learn fast and easy ways on how to use AI tools for all your content creation needs. AI tools can provide you with content creation support.
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells a charming story. “Our friend Gilpatric … brought an octopus home and
This post sets out to underline some of the benefits of doing a brand refresh and outlines our key recommendations for making the refresh process as efficient and effective as possible.
It’s no secret that the web and the world is filled with vast amounts of content. It’s overflowing with it, in fact, and if you’re a creator it might just be seeping into your dreams as well as waking hours (anyone else having the dream about NEVER finishing that endless blog post?)