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How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?

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How to do a brand visual audit

The Ultimate Guide to Conducting a Brand Visual Audit

Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.

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4 Content Challenges Faced by Purpose-Led Brands

If you sometimes struggle with content ideas, lack of resources to tackle the content, or you’re just stuck, you’re not alone. We’ve also been there, and we’ve got some advice for you in tackling some of the comment content marketing struggles

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Creating Brand Visual Ecosystem

6 Steps to Create a Visual Brand Ecosystem

Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.

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Better Audience Personas = Better Marketing Messaging = Better Business Results

Better marketing messaging is about getting the right message to the right audience, and compelling them to act on it. It’s a bold splash of colour in that grey sea. With better messaging, you can tell that a piece of content was created both strategically and passionately, with a little spark of joy or impulse, by a real human person who has a photo of their kid and their cat pinned to their bulletin board. 

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Why and How to Humanize Your Brand Now

As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.

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