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Better Messaging, Better Results:

How to create effective marketing messaging on social media for your real, human customers.

Sign Up for the Better Messaging course

STOP LETTING CONTENT DRIVE YOU CRAZY.
DRIVE BUSINESS RESULTS INSTEAD.

You’ve been told that you have to do social media and content to reach, engage, and convert audiences. But unless you’re clear about what to say with your content, you’re wasting a whole lot of time—yours and your audience’s.

As a content agency that’s worked with hundreds of clients, we know that creating the right content comes down to nailing the nuanced messages to guide your customers on their journey. In our online course, we’ll show you how. 

Learn Better messaging today.

WHO SHOULD TAKE THIS COURSE?

Well, if any of this sounds familiar, it’s you...

  • You want a clear plan for creating the right social media content—a plan that you and anyone on your team can easily follow
  • You want your content to reach and engage the right audiences at every stage of their journey—from awareness all the way through to raving fandom
  • You’re a business leader with a big stake in marketing your brand
  • You care about growing your business—and about how you show up in the world through your content​

THERE IS A SOLUTION.

Here’s what happens when you have the right messaging in place…

GO FROM THIS:
TO THIS

😖 Discouraged

because you’re spending far too many precious hours every week figuring out what to post on your blog or social media and you’re still getting no results!

😖 Confused

about what to say to your most important customers to engage them and prompt them to take action. You know what YOU need them to do, but what content will make them do it?

😖 Unsure

about how content and social media can really contribute to your bottom line.

😃 Confident

that you—or anybody on your team, hallelujah!—can use your messaging map to efficiently produce the right content for every stage of your customer’s journey. YES!

😃 Crystal

clear about the key messages your business needs to convey to your most important prospects—at just the right moment in their journey.

😃 Delighted

by the results you’re seeing, and the business impact your content is making.

AS A CONTENT AGENCY WE'VE WORKED WITH HUNDREDS OF CLIENTS.

We have created content marketing and social media strategies that WORK in a variety of verticals—let us help you create a solid messaging foundation for your brand. When you take our course, you’ll emerge with a clear, easy-to-follow messaging plan for your most important audiences.

Sign Up for the Better Messaging course

WHAT YOU GET IN THE COURSE

In our Better Messaging, Better Results course, you’ll be guided through our client-tested process for developing a 'stage-based messaging map'. You'll learn how to establish clear and measurable OKRs (Objectives and Key Results) for your content, how to draft truly empathetic customer personas, and how to craft marketing messages that speak to your personas—and that prompt the right customer actions.

The best part: this isn't just learning how. It's creating a plan of action AS you learn.

In this two-hour course (which you can complete at your convenience) you’ll fully draft a set of Content Marketing OKRs, draft a Customer Persona, and identify the stage-based messaging that will capture that persona's interest, earn their trust, and make them act.

You'll walk away with a new understanding of how to express your brand promise in a way that resonates with a very real customer group ... PLUS a Messaging Map that's easy to communicate, and that's easy to replicate with your other audience segments or personas.

  • A Messaging Map For One Targeted Persona​

    A messaging map for one targeted persona that addresses their needs and questions from discovery through to engagement, conversion, and delight

  • Identification Of Your Key Messages ​

    Identification of your key messages at each stage of that journey

  • A Draft Persona​

    A draft Persona for one of your most important audience groups, with insight into (and empathy for) their needs at each Customer Journey stage.

  • How To Apply Your Thoughtful Messaging​

    Clear examples of how to apply your thoughtful messaging to content and social media marketing along the journey

What people say...

Overall the course was amazing and I learned so much. I thank you for sharing so much. The tools (spreadsheet) ahead of time was very helpful. The presentation slides available after are amazing. It allows me to go back and reflect on what I learned.
Kirsten AlboASK KSA Consulting Inc.
Creating user personas for messaging; never occurred to me before!
Kris AppelIgnition72
This is great stuff!! Thank you for letting us into your brain.
Fatima Kamenge
Thank you Shannon!! Very informative presentation. I have always been impressed with the work you do and the results you generated for the business! - David Thorpe
David Thorpe
Thanks you, Shannon and team! Loved everything about this!
Paula Castillo
Thanks so much Shannon and team! This has been so informative. Very much appreciated. 🙂
Deirdre Rowland
I feel that you almost gave away too much of your "secret sauce" (although I loved that you did because it will help me for sure).
Kirsten AlboASK KSA Consulting Inc.

Isn’t it time for better messaging—and better content marketing?

Sign Up for the Better Messaging Course

Here’s what the course will cover…

Targeted Messaging
What a messaging map is, and what it can do for your business.

Module 1

What A Messaging Map Is, And What It Can Do For Your Business​
We’ve adapted the classic OKR model specifically for content marketing-you’ll use it to get clear on your content goals​

Module 2

Target Audience
Looking at one of your valuable audience groups, you’ll learn to develop a persona and understand what they need from your content​

Module 3

Your Key Messaging
Your Key Messaging: Clarity about how to communicate your specific business offerings in a way that serves you and your audience, too

Module 4

Your Messaging ‘Job To Be Done’
A simple and memorable structure for identifying precisely what your messaging needs to accomplish​

Module 5

Your Complete Messaging Journey
You’ll pull it all together in a complete ‘map’ of your messaging for one complete persona—which you can then apply to others​

Module 6
Shannon

Instructor Bio

Shannon has an uncanny ability to connect with people in person and through content. With 20+ years in content strategy and marketing, and 10+ years as a teacher, adjunct professor, and mentor, Shannon is patient, kind, and thorough. You couldn’t ask for a better guide on your content marketing journey.

Frequently Asked Questions

It’s about identifying the most effective ways to communicate with your target audience so that they take action to benefit your business.
It will save you time, and it will make your messaging more effective. Having a strong, documented foundation for your messaging will give you—and anyone working on your content, marketing, or communications—clarity on what to say, when.
Even if you don’t work in marketing or content, it’s helpful to have a clear understanding of the messages that will speak most effectively to your most important audiences and customers, which we cover in this course. The framework shared in this course also touches on goal-setting, persona creation, and creating the right content to move a customer through the buying process. If those skills feel valuable to you, this course is right for you.
Honestly, there’s so much good information packed into this course, that we’re a little concerned we’ve given away too much of our secret sauce. Think of your time during this course as learning time AND working time: you’ll learn more about your customers and how to talk to them, plus you’ll have actually created a very impressive messaging map that you can use or share with your team to guide their marketing. It’s a win/win for everyone.
You’ll need access to reliable internet and a Thinkific Account (which you can sign up for very quickly and easily) to be able to take the course.
Reach out! We are here to help.
If you find this course does not serve you in any way, please reach out and we’ll make it right.
This course is taught in English.
The knowledge in this course is the product of over 20 years of learning, creating, and working with real brands and businesses. So while you can probably find some of the more general information in this course for free online, you will not find it curated in this particular way or packed with as much insight. The framework and template presented in this course for your use are also completely custom-created and not available anywhere else online.
You’ll walk away with a messaging map for one target customer segment identifying your own unique key messages to prompt a customer’s awareness, engagement, consideration, conversion, and advocacy. You’ll also walk away with an enormously useful messaging spreadsheet packed with examples, a whole lot of tips and samples, and (hopefully) a smile on your face.
Roughly 2 hours to watch and consume the course offerings, and to complete your own messaging map for one persona. We delivered the course live in 60 minutes – enabling our live audience to sketch out their goals, a rough outline of one persona, and key messaging for that persona in that time. We’d recommend students of the course to then take at least another hour to flesh out those items and/or discuss with their teams.