You’ve been told that you have to do social media and content to reach, engage, and convert audiences. But unless you’re clear about what to say with your content, you’re wasting a whole lot of time—yours and your audience’s.
As a content agency that’s worked with hundreds of clients, we know that creating the right content comes down to nailing the nuanced messages to guide your customers on their journey. In our online course, we’ll show you how.
because you’re spending far too many precious hours every week figuring out what to post on your blog or social media and you’re still getting no results!
about what to say to your most important customers to engage them and prompt them to take action. You know what YOU need them to do, but what content will make them do it?
about how content and social media can really contribute to your bottom line.
that you—or anybody on your team, hallelujah!—can use your messaging map to efficiently produce the right content for every stage of your customer’s journey. YES!
clear about the key messages your business needs to convey to your most important prospects—at just the right moment in their journey.
by the results you’re seeing, and the business impact your content is making.
A messaging map for one targeted persona that addresses their needs and questions from discovery through to engagement, conversion, and delight
Identification of your key messages at each stage of that journey
A draft Persona for one of your most important audience groups, with insight into (and empathy for) their needs at each Customer Journey stage.
Clear examples of how to apply your thoughtful messaging to content and social media marketing along the journey
Here’s what the course will cover…
Instructor Bio
Shannon has an uncanny ability to connect with people in person and through content. With 20+ years in content strategy and marketing, and 10+ years as a teacher, adjunct professor, and mentor, Shannon is patient, kind, and thorough. You couldn’t ask for a better guide on your content marketing journey.