Services: Insights
CREATE CLARITY
Unsure what to do—or what to do better—to ensure content or social media marketing success? We've got your back.
Brand Content & Competitive Audit
Our content-savvy, seasoned strategists and researchers will conduct an audit of your channels, brands, content, and competitive space, to learn what’s working with your content, where your content opportunities lie, and how you might best position your content within the competitive landscape. You’ll receive a report outlining our actionable recommendations for ways your brand can stand out and achieve its business goals through content.
The Deep Dive Content Audit
A deep-dive content audit on your website can help you to understand who’s consuming your content and how—as well as what’s decidedly not working for you, and why. Our deep-dive audits can uncover existing content that could perform better; radically improve the findability and SEO of your content; and help you plan for better-performing future content marketing. Whether you’ve got a small body of content, or thousands of content items, we can help you review it all, offering clear recommendations about whether to keep, lose, or optimize it, providing you or your team with the guidance and training you need on exactly how to take action.
AUDIENCE RESEARCH & PERSONA DEVELOPMENT
Not sure who your audience actually is, across your many channels? Or what they really want and need most in their content? Put our pro researchers to work! With a little collaborative discovery with your team, paired with audience research (we love interviews and surveys) we can provide the insights you need to get serious about your actual content planning.
Our Services
