Services: Audits & Insights
From Analysis to Action
Unsure what to do to optimize your content? Get the specifics.
From Audit To Action
This burst of quick, actionable insight offers you inspiration and give you 10 recommended next actions to optimize your content marketing. Find full details and book your service here.
We’ll audit and analyze your brand content to identify where to double down, and where your content might need work. We’ll then look at your competitive space and “worthy rivals” to get inspired, and to sort out how you can stand out in your space. Finally: we’ll deliver 10 recommended actions to drive optimal impact in your business. More on Audit To Action
CHOOSE THIS IF:
- You’re creating content but aren’t sure why it’s not working for you or what to do next
- You need to understand your brand’s competitive landscape and how to stand out
- You want inspiration about the kinds of content that really works in your space
WHAT WE’LL DO:
- Invite you to clarify your top marketing goals, audiences, and competitors, and to share access to your channels
- Analyze your ‘worthy rivals’ and model brands, identifying key marketing opportunities, inspirations, and how you can best differentiate your offerings with content marketing
- Audit and analyze your brand content on all channels to see what’s working and what could work better
WHAT YOU’LL GET:
- A 15- to 20-page Google Slides report with your full Brand & Worthy Rivals Audit, including screenshots and links of exceptional content to emulate and be inspired by
- A “Next 10 Tactics” Checklist identifying your next steps for optimal content impact
INVESTMENT: CAD $2,850
The "Deep Dive" Website Content Audit
Our deep-dive website content audit uncovers existing content that could perform better and guides future content creation.
CHOOSE THIS IF:
- Your website has 100+ articles and blogs
- You’re unsure of what’s working and what’s not with your content
- You want to ensure that your SEO is top-notch and your best content is getting discovered
- You need to establish guidelines for better future content creation
WHAT WE’LL DO:
- Work with you to establish your most important business outcomes and audit criteria
- Roll up our sleeves and assess each individual article against our criteria, offering recommendations for each article
- Provide you with detailed guidelines and/or training for future content creation
WHAT YOU’LL GET:
- An itemized spreadsheet of your content with clear indications of what to keep, lose, or optimize
- Full guidance and training in your chosen format (Loom video, Live training, written documentation) on exactly how to take action
- Guidelines for future content creation
INVESTMENT: Starting at CAD $5K – Ask us for a quote (hello@forgeandspark.com)
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