Services: Campaigns & Support
Content Support where you need it
Not everyone loves content as much as we do. Let us care for yours.
Story Package Campaigns
When you need strategic content in all the places, we identify and share your stories worth telling.
Story Packages are a blend of Macro and Micro storytelling: we work with you to craft a rich storytelling piece (usually a long-form blog, article, whitepaper, or video) and from it, extract oodles of micro-stories that you can schedule and tell on your social channels, driving back to your content home base.
Story Package Campaigns require a month for Discovery, planning, and production, and include three Story Packages, each containing: one Macro Story (fully designed) plus five Micro Stories for socials (fully designed and captioned) to help drive reader interest back to that exquisite long-form piece. It’s content for months.
Fractional Content Management
We work most often with organizations boasting small but mighty marketing teams who need specialized support with content marketing. Our seasoned pros ‘slot in’ where you need us, and can help you and your team to plan and execute campaigns to get the win (and content pride) you know you need.
HOW IT WORKS: We quickly get a handle on your goals, audiences, and internal resources, then will select the right Project Manager, Strategist, and content production specialists you need. Your new, curated team can then step in seamlessly to partner with you/yours, to expertly plan, deliver, publish, and amplify content that delivers results, and that we can all take pride in.
Campaign Management
We’re organic content specialists first and foremost. But we know that organic content needs a little boost and oomph from time to time. So we’ve developed an expertise in crafting and executing on authentic content campaigns amplified by paid media, using good advertising driving to good content to not only make sure your content is discovered far and wide, but also to ensure that when it’s discovered, we follow it up with content that quickly establishes your genuine authority, and trust. Campaigns often include the following elements. Ask us for a custom quote.
- Identification of campaign goals and KPIS
- Development of campaign concept and messaging, branding, and content
- Creation of the campaign tactical plan, including recommendations for social media, advertising, conversion/landing pages, and measurement
- Creative direction, design, and editorial development for organic and ad content
- Creative direction, design, and editorial on a targeted landing page, web page, or article where the campaign will direct audiences
- Campaign project management and coordination
- Reporting and wrap recommendation
What are Story Packages, you ask?
Each Story Package combines long-form “anchor” or “macro” content for your website or blog with several “micro” content items for your social media channels.
What that means is that you’ll have spot-on, search-optimized, long-form content on your site, with plenty of small bits and bites on social to drive your audience back to that anchor, and your site, where (of course) they’ll also explore your products and services … and be compelled to do business with you. Smart, right?
We work with you up front to get crystal clear on your goals, audiences, and most important stories, so we’ll know exactly what to say in your long- and short-form content.
Then, because it’s packaged all together, we can schedule it out over weeks or even months, to keep telling those important stories in a time-efficient manner. You won’t even have to wonder what to post next, because we’ll have already produced and scheduled it.
Yep. You’re welcome.
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