Services: Content partnership
Smart, Strategic Support
Customized strategic roadmaps and the experience to execute ... expertly.
Strategic Content Partnerships
Our happiest place is working with people doing good work on an ongoing basis. This is because once we get to know you and understand the heart of your brand, content flows with authenticity and impact. And it just keeps getting better.
HOW IT WORKS: Our partnership engagements typically start at six months, allowing us to develop your tailored Strategic Roadmap, and to deliver on an initial 3-4 months of content, so that we can see, and tune, results. You can then continue to retain our support, or fly on your own, with all the tools, template, and strategic guidance you need, right there in your roadmap. Contact us at hello@forgeandspark.com for a free consultation to discuss your partnership needs.
Our comprehensive Strategic Roadmaps for content and social media marketing typically include the following elements (tailored to your needs):
- A Brand Content & Competitive Audit
- Identification of Your Content Objectives, Key Results, and KPIs
- A Reporting & Analysis Framework
- Research & Development of 3 Audience/Buyer Personas
- Brand Messaging Framework & Story Pillars
- Your Channel Plan and Content Mix
- A Content Calendar for One Month
- A Content Amplification Plan including SEO recommendations and keyword research
- An Operational Plan including suggested tools, content team roles, and process
- A Brand Content Kit levelling up all your visual assets (logo, colour palette, typography, imagery) for online use plus social media templates you can use to produce premium content
Strategic Workshops
When you need specific support with just one element of your strategy, we can help. Try one of our collaborative and ridiculously productive Strategic Workshops to get your team on the right page. Choose from one of our proven workshops, below, or tell us what you most need.
OKRS & AUDIENCE
In a series of online workshops, we’ll work with you to determine the ‘Why’ and ‘Who’ of your content marketing, clarifying your objectives, key results, and personas/audience segments.
This workshop series serves as the foundation of your content marketing efforts, and will help us develop your reporting framework for measuring success in reaching and engaging your target audience.
STORY, MESSAGING & CONTENT
Rooted in your business’ purpose and values, we’ll work with you to create an actionable Messaging Framework for your brand. This includes your content pillars, key messages, themes and topics.
From here we’ll develop your Channel Plan and Content Calendar, arriving at just the right blend of content to express your brand stories.
VISUAL CONTENT DESIGN
This series will clarify and elevate your visual branding and design for website and social media content.
Our team works with yours to create a Visual Brand Design System, captured in a Brand Style Guide which pulls together online versions of your logo, taglines, typography, colour palette, and photography or illustration styles. We’ll also create sample content and branded templates for your use on social media.
Our Services
