January 15, 2019
Last week, a client asked me to summarize the value of what content marketing does for a brand. In a competitive environment where a brand is […]
December 5, 2018
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are a growing swell of real people […]
November 29, 2018
If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No one person is an expert in […]
November 20, 2018
Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least dabbled with it, and/or tried to […]
November 6, 2018
It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized enterprise (SME) falls into any of […]
November 2, 2018
Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content marketing—they spend more than 40% of […]
August 29, 2018
What can a beat-generation poet teach today’s content marketers about how to their jobs better? Simply this: Ginsberg, in addition to penning ground-breaking poetry, knew how […]
July 18, 2018
Content marketing is an ever-changing landscape, and the tools and techniques that worked in the past need to be re-evaluated every year. Here are a few […]
May 4, 2018
Creating the right amount of high-quality, relevant content is among the biggest challenges marketers face. This is in part because consumers love helpful content, but also […]