July 10, 2019
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put […]
March 13, 2019
Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we, as brands, offer the customer something […]
January 22, 2019
We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come […]
January 15, 2019
Last week, a client asked me to summarize the value of what content marketing does for a brand. In a competitive environment where a brand is […]
December 5, 2018
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are a growing swell of real people […]
November 29, 2018
If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No one person is an expert in […]
November 20, 2018
Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least dabbled with it, and/or tried to […]
November 6, 2018
It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized enterprise (SME) falls into any of […]
November 2, 2018
Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content marketing—they spend more than 40% of […]