September 3, 2016

Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness and engagement with your brand. It can […]
October 23, 2015

Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I just asked the woman sitting across […]
June 19, 2015

8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing gestures sometimes works, but if questions […]
April 22, 2015

Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality content that’s created and shared from […]
April 25, 2014

Start With Who and Why To Tell Your Business Story

I’ve been working on web copy this week for two different clients, and have been reminded of two things: It’s sooo much easier to write web […]