February 20, 2017
Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out content to achieve specified goals. Over […]
November 17, 2016
Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a look at the seemingly endless number […]
September 3, 2016
You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness and engagement with your brand. It can […]
October 23, 2015
The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I just asked the woman sitting across […]
June 19, 2015
I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing gestures sometimes works, but if questions […]
April 22, 2015
When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality content that’s created and shared from […]
April 25, 2014
I’ve been working on web copy this week for two different clients, and have been reminded of two things: It’s sooo much easier to write web […]