Storytelling

April 4, 2018

Restrained Content Marketing Has Big Impact: Air Canada

Sometimes a good brand story builds subtly. It doesn’t take a large logo flashed across the page or a constant reminder of a company’s presence to […]
February 7, 2018

How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough […]
March 29, 2017

How Good Storytelling Powers Great Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders to Greek poets, and from Victorian […]
November 17, 2016

Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a look at the seemingly endless number […]