Asking better questions about your audience results in better personas … and more targeted content marketing!
NOTE: If you didn’t finish reading “Better Audience Personas = Better Marketing Messaging = Better Business Results” RETURN TO THE BLOG to finish the article!
Creating effective personas is essential for targeted and successful content marketing.
Use our handy list of 20 questions we love (and that are proven to deliver the right information about your audience) to guide your interviews or surveys with customers. Asking the right questions will enable you to understand your audience’s context, along with their very real pain points and jobs to be done.
Armed with this understanding, you’ll be able to create messaging and content that genuinely resonates with your audience and meets their needs.
Our content experts at Forge & Spark Media have used this kind of empathetic persona development as the foundation of our content marketing strategies for purpose-driven brands across North America.
Consistent audience growth and engagement for all of our clients.
And hey! We offer a full course on Better Messaging to show you—step by step—how to craft the right messages for your personas.