How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
How to Reignite Your Spark
Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
Why We Should Keep Asking Why: Purpose and Intention in Business and Life
What exactly is purpose? And how exactly do you know if you’re driven by it? Here’s a look at why — and how — to get to the bottom of your ‘why’.
5 Purpose-Driven Brands Creating Exceptional Content
Success for purpose-driven organizations is often about how well storytelling can connect with customers and win their loyalty. Here are a few that have found a formula for success.
Achieving Genuine Impact: Forge & Spark Media Earns Top Content Marketing Award on Clutch
To entice customers and attract clients to your business, you need a plan that lets them know about your products and services and what makes them unique. That’s why marketing firms exist.
Why Kindness is a Key Driver of Your Overall Marketing Success
Content marketing is only as effective as our understanding of our customers’ needs. And in this past year, we’ve seen compassion and empathy played out as a result of the stress and strain of global events. From a content marketing perspective, there is a focus on core human needs like self-care and social connection, with a hearty side of kindness on all fronts.
What Your Customers Need from Your Content Now: Meeting Their Core Human Needs
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.
Why Marketing With Purpose Matters Now
Many brands have been struggling to figure out how to communicate within an environment that seems to alter daily. We’re all trying. If you’re a business leader or brand trying to express your purpose in this new world, here are a few places to start.
How Content Marketing and Social Responsibility Go Hand in Hand
Social responsibility is not only important to a growing number of brands—it can also be the perfect engine to drive a content marketing strategy. So how, exactly, are social responsibility and content marketing related?