Make Great Content. Even Now.
Is it okay to keep marketing our wares? What messaging do customers need and want right now? And how can we ensure we stay on-brand at the same time? Whether your business is facing a slowdown or is busier than ever during this time, one thing is clear: this is not the time to stop communicating with your audience.
4 Steps to More Compassionate Messaging
How to Craft Compassionate Messaging In difficult times, clear and compassionate messaging is crucial. And right now, it’s essential. This checklist will guide you through reviewing and reworking your content to ensure it’s hitting all the right kindness notes. Step 1: Listen Take some time to understand the landscape. Review competitor messaging Understand audience concerns […]
Inspiring Content for Troubled Times
As a content marketing agency, we’re hearing many of these kinds of questions from our business networks, and clients: How do you say what needs to be said without sounding preachy? How do you continue to keep your business running without sounding as if you’re profiteering?
Bright Sparks: A Wee Love Letter to the Amazing Women in Our World
It’s really all about putting one small spark of kindness out there in the world, to perhaps light another. In that spirit, we at Forge & Spark wanted to share just a few short stories about some of the women we work with who inspire us every day.
How to Take Your Marketing Content Behind the Scenes
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. Online followers keep track of your brand, comment on the articles, and join in your discussions. And one interesting development about this community is the value of ‘behind the scenes’ content.
Beautiful Examples of Brand Content: H&M and Wes Anderson
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.