Bright Sparks: A Wee Love Letter to the Amazing Women in Our World
It’s really all about putting one small spark of kindness out there in the world, to perhaps light another. In that spirit, we at Forge & Spark wanted to share just a few short stories about some of the women we work with who inspire us every day.
5 Ways to Ensure That Your Content Feels (And Is!) Authentic
We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come just after we’ve lowered our guard. So why, as brands and businesses, would we ever try to hide, or disguise what we’re doing with content marketing? This is really what […]
How to Take Your Marketing Content Behind the Scenes
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. Online followers keep track of your brand, comment on the articles, and join in your discussions. And one interesting development about this community is the value of ‘behind the scenes’ content.
How to Develop Your Social Media Narrative
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?
Beautiful Examples of Brand Content: H&M and Wes Anderson
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.