Shannon Emmerson
March 19, 2017
As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO rankings, and draw potential clients to […]
February 20, 2017
Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out content to achieve specified goals. Over […]
November 17, 2016
Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a look at the seemingly endless number […]
September 3, 2016
You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness and engagement with your brand. It can […]
October 23, 2015
The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I just asked the woman sitting across […]
June 19, 2015
I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing gestures sometimes works, but if questions […]
April 22, 2015
When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality content that’s created and shared from […]
April 25, 2014
I’ve been working on web copy this week for two different clients, and have been reminded of two things: It’s sooo much easier to write web […]