It’s really all about putting one small spark of kindness out there in the world, to perhaps light another. In that spirit, we at Forge & Spark wanted to share just a few short stories about some of the women we work with who inspire us every day.
Arc’teryx is a prime example of how to elevate brand story to new heights, and sell products globally. Here’s how you can do it, too.
Often the most compelling storytelling comes from a brand’s passionate community. Here’s how Airbnb Experiences exceptional content is driving it home!
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. Online followers keep track of your brand, comment on the articles, and join in your discussions. And one interesting development about this community is the value of ‘behind the scenes’ content.
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.