At Forge and Spark Media, 2024 has been a year of incredible growth, meaningful impact, and deepened commitment to purpose-driven business.
our b corp story
Thankfully, we didn’t have to navigate it alone. With the support of Decade Impact and their Getting to 80 program, we found our way through the process. The encouragement, advice, and camaraderie of the other businesses in our cohort—many of whom were just as nervous as we were—made all the difference. We learned so much from the journey, and in August 2022, we officially became a certified B Corp. This was a huge milestone for us, solidifying our commitment to transparency, sustainability, and integrity in everything we do.
As we look forward to our recertification, we’re proud of the progress we’ve made and excited about the opportunities to deepen our impact. In 2024, Shannon attended the B Corp Conference, which brought fresh ideas and inspiration for how we can continue to grow our mission and strengthen our purpose.
This year, we’ve had the privilege of working with other amazing B Corps, such as Reid’s and Genus Capital Management, which allowed us to showcase our expertise in purpose-driven storytelling while amplifying the social and environmental impact of these inspiring companies and teams of people.
Our Work with B Corps and Purpose-Driven Clients
Forge and Spark is privileged to partner with other B Corps and purpose-driven organizations, helping them share their stories with authenticity and impact.
Whether it’s telling a story rich in values, crafting marketing strategy, or developing on-brand content, we love that our work amplifies the efforts of brands making a positive impact in the world.
Our own Impact Focus
At Forge and Spark, we’ve aligned our work with three key United Nations Sustainable Development Goals (SDGs) that reflect our values and priorities:
Goal 4
Quality Education
Education is at the heart of what we do. Through our content, webinars, and courses, we offer tools that foster learning and development, both within our team and for our clients. We’re also proud to support educational initiatives through our Giving Back Program, ensuring women and marginalized communities have access to quality education.
Goal 5
Gender Equality
We’re passionate about gender equality and ensuring women and women-identifying folks have the opportunities they deserve. As a women-led team, we work hard to provide leadership and mentorship opportunities, empowering women to grow and thrive in every role.
Goal 8
Decent Work and Economic Growth
Creating a positive, supportive, and growth-oriented work environment is central to who we are. Our team enjoys professional development opportunities, a flexible work-life balance, and a culture of care that encourages personal and professional growth. By prioritizing fair wages, flexibility, and empowerment, we contribute to economic growth while promoting dignity and respect in the workplace.
We’ve also continued to share our B Corp insights through our blog, including:
The Ultimate Content Toolkit: Forge & Spark’s Resources for Content Excellence
How B Corps and Purpose-Led Brands are Changing Marketing
5 Marketing Challenges that B Corps Face + How to Address Them With Exceptional Content
Why Our Content Marketing Agency Became a B Corp
Causes We’ve Supported
We are proud to have contributed to several impactful organizations that align with our SDG commitments.
- Downtown Eastside Women’s Centre
- Women for Women International
- Vancouver Food Bank
- Women Transforming Cities
- Dress for Success
- Mamas for Mamas
Supporting the Growth and Health of Our Team
At Forge and Spark, we know that the strength of our team is what makes everything possible. This year, we’ve focused on ensuring that every member of our team has what they need to thrive.
Women-Led Team
Our team is 100% women as of 2024, and we are committed to fostering leadership and professional growth for women.
Positive Team Survey Results
We’re proud to report that 90% of our team feels supported in their roles, with room for growth and development.
Professional Development
We hosted quarterly Lunch & Learns and encouraged ongoing learning through our dedicated Learning Channel.
Work / Life Balance
Team-Building
Mentorship & Training
New Services to Support Small Business
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Looking Forward: Goals for 2025
Goal 1: Expand pro bono work
We plan to increase our pro bono content creation for non-profits and B Corps.
Goal 2: Carbon neutrality by 2025
We’re committed to offsetting any remaining emissions through verified carbon offset programs.
Goal 3: Support team well-being
We’ll introduce new employee well-being initiatives, including additional mental health support and flexible wellness days.
Goal 4: Deepen our commitment to diversity, equity, and inclusivity (DEI)
We’ll provide additional leadership training to ensure that our workplace fosters an environment of respect and inclusivity, equipping our leadership with the tools to support these values in everything we do.