Forge & Spark Brand Content Kit


Fresh branding with visual impact. AND brand content you can use. In a week. Yep. You heard that right. When you sign on for our Brand Content Kit service, agency Creative Director Lara Kroeker will work with you—within seven days—to develop and deliver a fresh visual identity system for your brand. 

Simply put, it’s a way to elevate and organize the the core elements of your brand’s visual identity (your logo, colour palette, typography, and imagery), along with the key visual assets and content items you use every day in content creation—assets like brand photos, illustrations, social media templates, presentation decks, and more). All gathered together in one handy Canva ‘kit’. 

As part of the service package, you’ll not only receive a ‘kit’ of refreshed and elevated visual assets including your logo, typography, colour palette, and imagery, but can also choose how to ‘spend’ 10 Content Credits to develop your own branded assets and templates. Check out the list below for ways you might spend your Credits … or feel free to make your own suggestions.

If you’d like to create a new logo, or redesign your current logo, we can help. We’ll work from a Canva logo template of your choice and customize just the right fresh logo for you based on your branding preferences.*
Curious about how your new Brand Design System might be applied to a page on your website? No problem. We can use your fresh branding to create a design-phase mockup of one of your website pages to show you exactly how you and your brand could show up on your site—a perfect option if you’re looking to share your visual vision with a web designer or developer—or are updating your site yourself. **

Whether delivering presentations to teams or clients, a branded presentation deck in Google Slides (with up to 3 different page layouts) can be a vital tool in your brand arsenal for clear communication and impact.

Icons can add oodles of personality and visual interest to any page, document, or social post. We can work with you to develop your own branded set of icons for use on web and in documents, expressing all of the qualities you’ve captured in your Brand Design System.
You’ve now got fresh fonts, colours, and attitude. Now how are you going to use them in your everyday communications? A branded Google Doc or Doc Template using your new colour palette and font system … yes, please.
Don’t forget your socials! Figuring out how you want your brand to show up in general is one thing … how is that going to look when your audiences open your various social channels? We’ll show you—ensuring impact and consistency.
*This* is the real magic to avoid that ‘blank page’ syndrome when you go to create social content. We can help you prioritize the kinds of posts you most need, then help you to create real content that can serve as a template for future posts. Examples of post types include: Client Testimonials, Product Posts, News/Update Posts, Blog Post Teasers/Promos, Stock Photo/Illustration Posts, Quote Posts, Behind-the-Scenes Posts, Question Posts—and more. We can also help you produce Carousel posts to tell more complex stories (2 Credits for these).
Yep, we can also help with your less formal (but just as important!) Stories for Instagram and Facebook, applying your fresh Brand Design System to prompt maximum engagement.
Sometimes a presentation, web page, or social post needs a little extra design oomph … A series of branded ‘background’ patterns or textures fits the bill to give you additional design options for visual interest and depth.
We’re happy to customize a quote for you.

Need additional content? Just ask, and we can let you know the ‘Credit’ cost or can customize a quote for you. You are also welcome to purchase additional Content Credits in packages of 5 or 10.

*And yes, we can help you develop custom logos, too (completely original logos not based on existing ‘starter’ templates, but this work is not part of the Kit. We’d be happy to quote on custom logo development separately.

**These are ‘look and feel mockups’ first and foremost. We do suggest undergoing a more formal web design process that includes considerations for user experience and core functionality before beginning any build or site refresh.