Of the 7.5 million blog posts published every day, only a small fraction are good enough to capture and hold audience attention. When was the last time you were engrossed in an amazing blog post? A post you found so perfectly well-crafted, with exactly the information you needed, in language that spoke to you, and images or video that enhanced the appeal so that you read it all the way through to the end? Maybe you even liked it so much, you shared with a friend or colleague.
Everything you need to know about writing in a conversational tone and why it’s important to engage your audience.
Don’t let fears and objections hold you back from creating quality content that connects you to your customers. The more you hold back, the more your missed opportunity will pile up. We’ve listed out some common objections and how to overcome them.
Moving away from self-serving branded content can be a challenge for many business owners, convinced that content should, above all, get results. A great place to start is to get crystal clear on the editorial voice and soul of your business.
Do you know how to craft an honest brand voice your team can get behind? Crafting an honest brand voice your team can get behind doesn’t have to be too much to chew, though.