As a B2B (business to business) leader, you need the best way to not only reach and engage your audience, but also to convert that audience to solid leads as efficiently as possible.
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our take on how they fit together (and why they always should!)
We all stumble as we go about our marketing work. Take a look at some of the most common marketing stumbles we’ve compiled here. We promise it’ll make you feel better.
Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.
If you sometimes struggle with content ideas, lack of resources to tackle the content, or you’re just stuck, you’re not alone. We’ve also been there, and we’ve got some advice for you in tackling some of the comment content marketing struggles
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
You need to be able to group content within a website so that you can easily find information and make it simple for visitors to search through your site’s content. The way you choose to organize the content within a website is key to the user experience (UX) and can keep a site running efficiently.
Finding your ideal candidate from recruiting seems to get harder every year. It’s hard to stand out from the sea of job postings. Values-based storytelling through great content can help.