Foundational Brand Messaging Sprint

Is your messaging feeling fuzzy?
Are you frustrated by content that sounds generic, robotic, or just not like you—especially when you try using AI tools?
You’re not alone. Many purpose-led teams and leaders struggle to find the right words to express their unique perspective and values—and to stand out in a noisy world.

Our Foundational Brand Messaging Sprint is here to help.
In just 2–3 weeks, we’ll help you clarify your voice, define your core messages, and lay the groundwork for content that truly sounds—and feels—like you. No more guesswork. No more generic posts. Just clear, confident, authentic communication.

Guided by the proven Content With Purpose framework—created and led by Forge & Spark founder/CEO Shannon Emmerson—this sprint empowers changemakers to communicate with greater trust, clarity, and integrity.

What’s Included

Every team is unique, so your sprint is fully customizable. You choose the foundational messaging elements that matter most right now, and we’ll tailor our work to your needs. Your package can include up to 5 key messaging components, such as:

• Core Brand Message: The heart of what you stand for and why you matter to the audiences you care about
• Content Marketing Mission: A clear statement guiding your content strategy and purpose
• Brand Tone & Voice: Guidelines to ensure your brand sounds consistent and authentic everywhere (even with AI)

  Purpose Statement: A succinct expression of your organization’s “why” (so you stay true to what you care about)

  Service/Product Messaging: Key messages that clearly communicate the value of your offerings to your specific audience

How It Works

We make the process simple and collaborative:

• Two 60-minute Strategy Calls: We’ll guide your team through interactive sessions to uncover and articulate the messaging elements that matter most to you.
• Custom Messaging Document: You’ll receive a clear, actionable messaging guide, tailored to your organization’s unique priorities—ready to share with your entire team.

Why Invest in Foundational Messaging?

When your team is aligned and confident in your messaging, every communication becomes stronger—internally and externally. This foundation empowers your marketing, sales, and customer service teams to speak with one clear, compelling voice—making your brand more memorable, trustworthy, and effective.

Who This Is For

This service is ideal for:

• Small teams (2–10 people) at agencies, nonprofits, or purpose-driven organizations
• Groups launching new brands, services, or campaigns
• Teams experiencing growth or change and needing to realign around a shared message
• Leaders who want to empower their teams with clear, consistent messaging for all communications and marketing
• Organizations that need to clarify their value proposition, tone, or mission before scaling content or outreach

If you’re seeking alignment, clarity, and a strong messaging foundation to unify your team and strengthen your marketing, this service is for you.

Pricing

Investment: $2,500 CAD (flat rate)

Includes:

• Two 60-minute strategy calls with your team
• A customized messaging document based on your priorities
• Up to two rounds of revisions to ensure your messaging is just right

Outcomes You Can Expect

After your sprint, you will:

✅ Have a clear, documented set of messages you and your team can use everywhere
✅ Feel proud of how you’re showing up in your marketing and communications
✅ Be ready to grow—with integrity and a deep sense of connection to the audiences who matter most
✅ Know exactly how to apply your messages across your content and channels—confidently and consistently

This is your foundation for meaningful growth. We’d love to help you build it.

Ready to get your team aligned and your message heard? Learn more and book your discovery session here.