Foundational Brand Messaging

Clarify what you stand for—and say it with clarity, confidence, and purpose.

You know your business has heart. But does your messaging reflect it?

If you’re a purpose-led founder or team who’s struggled to clearly express what your brand really stands for—or to talk about your value in a way that resonates—you’re definitely not alone.

Forge & Spark’s Foundational Messaging Workshop is a guided, collaborative experience designed to help you confidently define and express your brand’s core messaging—grounded in your purpose, shaped by your values, and attuned to your audience’s needs.

Inspired by the Content With Purpose framework (created by Forge & Spark founder/CEO Shannon Emmerson), this offering helps changemakers communicate with more trust, more clarity, and more integrity.

What’s Included

This service package includes:

🧭 Two 90-Minute Live Workshops (via Zoom)

Workshop 1: Purpose, Audience & Positioning

• Clarify your brand’s purpose and values
• Identify your ideal audience and what they need from you (Jobs To Be Done)
• Explore your positioning and desired audience actions

You’ll receive:

• Your personalized Audience-Focused Messaging Map
• A purpose-aligned Messaging Strategy

Workshop 2: Crafting Your Key Messaging Statements

Together, we’ll co-create and refine:

• Your Core Brand Message
• Your Brand’s Unique Value Proposition
• Your Elevator Pitch
• One Customized Brand Message (examples include: Positioning, Vision/Purpose, Values Message, or Specific Product/Service Messaging)

✍️ Foundational Brand Messaging Guidelines

Within 1–2 weeks, you’ll receive a custom-designed guide with:

• Final messaging statements
• Clarity on desired audience actions
• Insights on what you need your audience to know, feel, and believe about your brand
• Your tone of voice + messaging usage notes
• Real-world examples and content prompts

WHO THIS IS FOR

This workshop is ideal for:

• Purpose-driven founders and consultants
• Social entrepreneurs and B Corp leaders
• Small teams or startups navigating growth, rebranding, or audience shifts

If you want to communicate your brand value and essence more clearly and confidently, with the pride that comes with speaking the truth, this service is for you.

WHY IT WORKS

This workshop is grounded in a framework that we’ve developed over decades working with values- and purpose-led leaders, as outlined in the book Content With Purpose, written by our founder and CEO Shannon Emmerson.

It’s not about copywriting hacks or weird psychological tricks. It’s about doing the real work of:

• Clarifying your purpose and values … the things you (and your brand) truly care about
• Understanding your audience’s real needs
• Creating messaging that builds trust and connection

You’ll leave with messaging you own, and can take pride in sharing.

Investment

Choose the package that fits your needs:

🌿 Essentials Package — $2,200 CAD

• 2 x 90-minute workshops
• 1 round of feedback
• Final messaging guidelines within 10 business days

🌟 Plus Package — $3,400 CAD

Everything in Essentials, plus:

• 1 x 60-minute Messaging Integration session with Shannon to determine how best to apply your messaging (and what it might look like)
• 1-hour team training to activate your new messaging
• Non-profit or B Corp? Ask about our purpose-partner pricing.

Outcomes You Can Expect

After your workshop, you will:

✅ Have a clear, documented set of messages you and your team/stakeholders can use to communicate your brand essence
✅ Be able to take pride in the way you’re showing up in your marketing and communications
✅ Be ready to grow—with integrity and a sense of connection to the audiences who matter most
✅ Know exactly how to apply your messages across your content and channels

This is your foundation for meaningful growth. We’d love to help.

Let’s build the messaging that moves your mission forward.

Book a free discovery call with Shannon

Reserve your spot in our FREE messaging workshop April 15!

“I really wish I’d had this while building my purpose-driven startup. Even the first exercise gave me new clarity and focus.”
— Dr. Alison Macintyre, Founder, Regenerem