Foundational Brand Messaging Sprint

Cut through the noise. Get clear, confident, and authentic in every piece of content you create.

Does your content feel like it could come from anyone else?

If you’re staring at a blank page wondering what to say—or publishing content that sounds nothing like who you actually are—you’re not alone.

Maybe you’re using AI and getting generic, robotic copy that makes you cringe. Maybe your team keeps asking for “the messaging doc” that doesn’t exist yet. Or maybe you’re just tired of content that feels flat when you know your work matters deeply.

Here’s what we know: When your messaging lives only in your head, everything else becomes harder. Your social posts feel forced. Your website copy sounds like everyone else’s. Your team struggles to speak consistently about what you do.

Our Foundational Brand Messaging Sprint is here to help.

In just 2–3 weeks, we’ll help you clarify your voice, define your core messages, and lay the groundwork for content that truly sounds—and feels—like you. No more guesswork. No more generic posts that could come from any brand in your space.

Guided by the proven Content With Purpose framework—created and led by Forge & Spark founder/CEO Shannon Emmerson—this sprint empowers changemakers to communicate with greater trust, clarity, and integrity.

What’s Included

Every team is unique, so your sprint is fully customizable. You choose the foundational messaging elements that matter most right now, and we’ll tailor our work to your needs. Your package can include up to 5 key messaging components, such as:

Purpose Statement: Your authentic “why” captured in words that feel true (so you stay grounded in what matters most)
Core Brand Message: What you want to be known for, in language that resonates with your audience
Value Proposition: Why people should choose you, expressed clearly and compellingly
Service/Product Messaging: Clear communication about what you offer and why it matters to the people you serve
Voice & Tone Guidelines: Crystal clear guidance for your team or AI on how you want to show up

And we’ll also customize our sessions based on your needs, recording any specific training or instruction you need on putting your messaging to work.

How It Works

We make the process collaborative and straightforward:

  • Discovery session where we dig into your brand, goals, and challenges
  • Strategic development using proven frameworks from Content With Purpose
  • Refinement where we work together to make it feel exactly right
  • Delivery of your complete messaging foundation, ready to use everywhere

Your Time Investment

  • Pre-work questionnaire: 10-15 minutes per stakeholder
  • Discovery session: 60-90 minutes
  • Review session: 30-60 minutes
  • Final review: 30 minutes
  • Total: 2.25-3.25 hours over 2-3 weeks

Why Invest in Foundational Messaging?

When your messaging is clear, everything else gets easier. Your team speaks with one voice. Your content sounds distinctly like you. Your marketing builds trust instead of confusion. And you can finally feel proud of how you’re showing up in the world.

 

content-value-proposition

Who This Is For

This fully remote service is ideal for:

  • Purpose-driven leaders who know their values but struggle to express them in their marketing
  • Remote or hybrid teams that need alignment on what to say and how to say it consistently
  • Brands tired of content that sounds generic or “off-brand”
  • Organizations ready to communicate with greater confidence and clarity
  • Teams who want maximum impact with minimal time investment

If you’re seeking alignment, clarity, and a strong messaging foundation to unify your team and strengthen your marketing, this service is for you.

Pricing

Investment: $2,500 CAD (flat rate)

Includes:

  • 90-minute discovery session
  • Strategic messaging development
  • Collaborative refinement process
  • Complete messaging foundation document
  • Implementation guidance recorded for future use

Outcomes You Can Expect

After your sprint, you will:

✅ Have a clear, documented set of messages you and your team can use everywhere
✅ Feel proud of how you’re showing up in your marketing and communications
✅ Be ready to grow—with integrity and a deep sense of connection to the audiences who matter most
✅ Know exactly how to apply your messages across your content and channels—confidently and consistently

This is your foundation for meaningful growth. We’d love to help you build it.

Ready to get your team aligned and your message heard? Learn more and book your discovery session here.

$2,500.00