Why Kindness is a Key Driver of Your Overall Marketing Success
Content marketing is only as effective as our understanding of our customers’ needs. And in this past year, we’ve seen compassion and empathy played out as a result of the stress and strain of global events. From a content marketing perspective, there is a focus on core human needs like self-care and social connection, with a hearty side of kindness on all fronts.
10 Inspirations to Build Your Employer Brand for a Successful Recruitment Campaign
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
What Your Customers Need from Your Content Now: Meeting Their Core Human Needs
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.
Why Marketing With Purpose Matters Now
Many brands have been struggling to figure out how to communicate within an environment that seems to alter daily. We’re all trying. If you’re a business leader or brand trying to express your purpose in this new world, here are a few places to start.
How Content Marketing and Social Responsibility Go Hand in Hand
Social responsibility is not only important to a growing number of brands—it can also be the perfect engine to drive a content marketing strategy. So how, exactly, are social responsibility and content marketing related?
Who Benefits from a Story-focused Content Marketing Strategy? Everyone.
If you want to be successful with content marketing, you need to invest in quality content. Investing in story now will establish the groundwork for stronger relationships with your future customers.
Bright Sparks: A Wee Love Letter to the Amazing Women in Our World
It’s really all about putting one small spark of kindness out there in the world, to perhaps light another. In that spirit, we at Forge & Spark wanted to share just a few short stories about some of the women we work with who inspire us every day.
How Values-based Recruiting Makes You Stand Out from the Crowd
Finding your ideal candidate from recruiting seems to get harder every year. It’s hard to stand out from the sea of job postings. Values-based storytelling through great content can help.
5 Universities Using Story-based Content to Engage Students
Today, universities are fighting for attention in an online world where every prospective and current student is a digital native. Universities and colleges now have to think like a brand, and use a robust content marketing strategy to attract enrollment and nurture their community.