How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Define Your Content Value Proposition and Create Content To Connect
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about it because of the pained and frazzled expression that occasionally flashed across my face at the question. If this was the case with you, bless you. The good news is […]
How to Humanize AI Content: Tips and Best Practices for Content Marketers
At some point today, you probably read at least a few sentences written by AI. More than 80% of content marketers say they’re using AI content generation tools in 2024, compared with 65% in 2023. That’s quite a leap! Clearly, our industry hasn’t been shy about testing and using this technology. AI can, after all, […]
SEO Trends in 2024: The Latest Must-Dos for Your Blog Content
AI is everywhere in 2024. With AI large language models (LLMs) like ChatGPT and Gemini truly changing the SEO game (along with everything else in content marketing), we thought it high time to share our insights on this year’s SEO Trends. (Psst: check out SEO trends for 2023 to see all that’s changed). The good […]
How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing
Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]
8 Simple Content Marketing Strategies to Achieve Your Business Goals in 2024
Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.
5 Tips to Up Your Content Operations Game
Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]
Personas Matter in Content Marketing—Here’s Why
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.