How to Conduct a Content Audit for Greater Marketing Success
Think of the content audit as a tool for planning future content. We’re sharing here our own tried and trusted process.
The Strange Genius of the Octopus and How it Relates to Exceptional Content Marketing
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells a charming story. “Our friend Gilpatric … brought an octopus home and put it in an aquarium, which he then covered with a heavy lid. A short time later, the aquarium was empty, and Gilpatric found the octopus going through his library, […]
6 Steps to Create a Visual Brand Ecosystem
Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
Content Marketing + Digital Marketing: What’s the Difference (& Why You Need Both)
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our take on how they fit together (and why they always should!)
How to Set Better Goals for Content Marketing Using OKRA
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?
Why and How to Humanize Your Brand Now
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.
5 Brand Story Frameworks for Better Storytelling
People will forget pretty much everything about your brand, except how they feel about it. But what does it take to evoke the right feelings in your brand storytelling?
Reignite Your Spark
Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
5 Purpose-driven Organizations Creating Exceptional Content
Success for purpose-driven organizations is often about how well storytelling can connect with customers and win their loyalty. Here are a few that have found a formula for success.