If you sometimes struggle with content ideas, lack of resources to tackle the content, or you’re just stuck, you’re not alone. We’ve also been there, and we’ve got some advice for you in tackling some of the comment content marketing struggles
To entice customers and attract clients to your business, you need a plan that lets them know about your products and services and what makes them unique. That’s why marketing firms exist.
Content marketing is only as effective as our understanding of our customers’ needs. And in this past year, we’ve seen compassion and empathy played out as a result of the stress and strain of global events. From a content marketing perspective, there is a focus on core human needs like self-care and social connection, with a hearty side of kindness on all fronts.
All the buzzwords you need in your social media marketing vocab this year.
Is your company struggling to get customers through the sales funnel? Or are you struggling with customer retention? We outline exactly what content you’ll need for every step of the buyer’s journey.
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.
Many brands have been struggling to figure out how to communicate within an environment that seems to alter daily. We’re all trying. If you’re a business leader or brand trying to express your purpose in this new world, here are a few places to start.
Social responsibility is not only important to a growing number of brands—it can also be the perfect engine to drive a content marketing strategy. So how, exactly, are social responsibility and content marketing related?