7 Facts That Will Make You Feel Better About Your Marketing Struggles
We all stumble as we go about our marketing work. Take a look at some of the most common marketing stumbles we’ve compiled here. We promise it’ll make you feel better.
4 Content Challenges Faced by Purpose-driven Organizations
If you sometimes struggle with content ideas, lack of resources to tackle the content, or you’re just stuck, you’re not alone. We’ve also been there, and we’ve got some advice for you in tackling some of the comment content marketing struggles
Achieving Genuine Impact: Forge & Spark Media Earns Top Content Marketing Award on Clutch
To entice customers and attract clients to your business, you need a plan that lets them know about your products and services and what makes them unique. That’s why marketing firms exist.
Why Kindness is a Key Driver of (Content) Marketing Success
Content marketing is only as effective as our understanding of our customers’ needs. And in this past year, we’ve seen compassion and empathy played out as a result of the stress and strain of global events. From a content marketing perspective, there is a focus on core human needs like self-care and social connection, with a hearty side of kindness on all fronts.
Essential Social Media Definitions for Content Marketing in 2021
All the buzzwords you need in your social media marketing vocab this year.
Convert More Prospects with the Right Content for Every Stage of Your Buyer’s Journey
Is your company struggling to get customers through the sales funnel? Or are you struggling with customer retention? We outline exactly what content you’ll need for every step of the buyer’s journey.
10 Inspirations to Build Your Employer Brand for a Successful Recruitment Campaign
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
What Your Customers Need from Your Content Now: Meeting Their Core Human Needs
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.
Why Marketing With Purpose Matters Now
Many brands have been struggling to figure out how to communicate within an environment that seems to alter daily. We’re all trying. If you’re a business leader or brand trying to express your purpose in this new world, here are a few places to start.