How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing
Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]
8 Simple Content Marketing Strategies to Achieve Your Business Goals in 2024
Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.
5 Tips to Up Your Content Operations Game
Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]
Personas Matter in Content Marketing—Here’s Why
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.
Why Should I Do a Content Audit For My Website?
How to use a content audit to get to know your audience, find great stories, improve SEO, and plan for your next content marketing campaign
5 SEO Trends That Are Here to Stay in 2023
For killer content marketing, you need a killer SEO strategy. Here’s how you and your teams can stay up-to-date on the latest SEO trends in 2023 and beyond.
A Fast-Track Guide to Defining Your Brand Mission, Core Values, & Visual Personality
We have a proven process for guiding purpose-driven brands and organizations through identifying their brand stories, and crafting the right content marketing and social media strategies.
Why Your Brand Needs a Visual Style Guide for Online Content
If your branding doesn’t look or feel like you want it to on social media or online, try creating an Online-specific Visual Style Guide. Here’s why.