How to use a content audit to get to know your audience, find great stories, improve SEO, and plan for your next content marketing campaign
For killer content marketing, you need a killer SEO strategy. Here’s how you and your teams can stay up-to-date on the latest SEO trends in 2023 and beyond.
We have a proven process for guiding purpose-driven brands and organizations through identifying their brand stories, and crafting the right content marketing and social media strategies.
If your branding doesn’t look or feel like you want it to on social media or online, try creating an Online-specific Visual Style Guide. Here’s why.
Think of the content audit as a tool for planning future content. We’re sharing here our own tried and trusted process.
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put it in an aquarium, which he then covered with a heavy lid. A short time later, the aquarium was empty, and Gilpatric found the octopus going through his library, […]
Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our take on how they fit together (and why they always should!)
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?