Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our take on how they fit together (and why they always should!)
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.
People will forget pretty much everything about your brand, except how they feel about it. But what does it take to evoke the right feelings in your brand storytelling?
Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
Success for purpose-driven organizations is often about how well storytelling can connect with customers and win their loyalty. Here are a few that have found a formula for success.
We all stumble as we go about our marketing work. Take a look at some of the most common marketing stumbles we’ve compiled here. We promise it’ll make you feel better.