Why Should I Do a Content Audit For My Website?
How to use a content audit to get to know your audience, find great stories, improve SEO, and plan for your next content marketing campaign
5 SEO Trends That Are Here to Stay in 2023
For killer content marketing, you need a killer SEO strategy. Here’s how you and your teams can stay up-to-date on the latest SEO trends in 2023 and beyond.
A Fast-Track Guide to Defining Your Brand Mission, Core Values, & Visual Personality
We have a proven process for guiding purpose-driven brands and organizations through identifying their brand stories, and crafting the right content marketing and social media strategies.
Why Your Brand Needs a Visual Style Guide for Online Content
If your branding doesn’t look or feel like you want it to on social media or online, try creating an Online-specific Visual Style Guide. Here’s why.
How to Conduct a Content Audit for Greater Marketing Success
Think of the content audit as a tool for planning future content. We’re sharing here our own tried and trusted process.
The Strange Genius of the Octopus and How it Relates to Exceptional Content Marketing
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put it in an aquarium, which he then covered with a heavy lid. A short time later, the aquarium was empty, and Gilpatric found the octopus going through his library, […]
6 Steps to Create a Visual Ecosystem for Your Brand
Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
Content Marketing + Digital Marketing: What’s the Difference (& Why You Need Both)
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our take on how they fit together (and why they always should!)
How to Set Better Goals for Content Marketing Using OKRA
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?