Shannon Emmerson CEO Forge & Spark Media

AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing

Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]

8 Simple Content Marketing Strategies to Achieve Your Business Goals in 2024

Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.

5 Tips to Up Your Content Operations Game

Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]

Content Marketing in an Age of AI and Google: Why Quality Content Matters More Than Ever

It’s mighty tempting these days to use artificial intelligence tools like ChatGPT and Jasper in creating content to market your business. But what about the question of content quality?

5 Marketing Challenges that B Corps Face + How to Address Them With Exceptional Content

Discover the five main challenges that B Corps and purpose-led brands face when it comes to marketing, plus strategies on how to overcome them.

How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?