Becoming a B Corp

Forge and Spark B Corp

Why did our content marketing agency spend more than a year working to join the B Corp movement? Because purpose matters.

Why & How to Do a Content Refresh Right

Forge and Spark Team Photo

This post sets out to underline some of the benefits of doing a brand refresh and outlines our key recommendations for making the refresh process as efficient and effective as possible.

Better Audience Personas = Better Marketing Messaging = Better Business Results

Better marketing messaging is about getting the right message to the right audience, and compelling them to act on it. It’s a bold splash of colour in that grey sea. With better messaging, you can tell that a piece of content was created both strategically and passionately, with a little spark of joy or impulse, by a real human person who has a photo of their kid and their cat pinned to their bulletin board.