Becoming a B Corp

Forge and Spark B Corp

Why did our content marketing agency spend more than a year working to join the B Corp movement? Because purpose matters.

Why & How to Do a Content Refresh Right

Forge and Spark Team Photo

This post sets out to underline some of the benefits of doing a brand refresh and outlines our key recommendations for making the refresh process as efficient and effective as possible.

Better Audience Personas = Better Marketing Messaging = Better Business Results

Better marketing messaging is about getting the right message to the right audience, and compelling them to act on it. It’s a bold splash of colour in that grey sea. With better messaging, you can tell that a piece of content was created both strategically and passionately, with a little spark of joy or impulse, by a real human person who has a photo of their kid and their cat pinned to their bulletin board. 

Why and How to Humanize Your Brand Now

As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.

Reignite Your Spark

Where do you find your spark? And if you’ve lost it, how might you re-ignite it?