Shannon Emmerson
April 17, 2020
There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]
March 20, 2020
It’s early days for businesses and brands trying to figure out what to say and how to say it in this strange new world of social […]
March 8, 2020
Way back in 2005 I attended an E3 conference on behalf of Electronic Arts, my employer at the time. There weren’t many women in the industry […]
January 20, 2020
For years I’ve made a habit of tracking the books I read over the course of a year, with the goal of encouraging and inspiring myself […]
July 10, 2019
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put […]
March 13, 2019
Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we, as brands, offer the customer something […]
January 22, 2019
We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come […]
January 15, 2019
Last week, a client asked me to summarize the value of what content marketing does for a brand. In a competitive environment where a brand is […]
December 5, 2018
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are a growing swell of real people […]