How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing
Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]
8 Simple Content Marketing Strategies to Achieve Your Business Goals in 2024
Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.
5 Tips to Up Your Content Operations Game
Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]
Content Marketing in an Age of AI and Google: Why Quality Content Matters More Than Ever
It’s mighty tempting these days to use artificial intelligence tools like ChatGPT and Jasper in creating content to market your business. But what about the question of content quality?
5 Marketing Challenges that B Corps Face + How to Address Them With Exceptional Content
Discover the five main challenges that B Corps and purpose-led brands face when it comes to marketing, plus strategies on how to overcome them.
B2B Marketing is Changing … Is Your Content?
Studies show that boring B2B marketing simply doesn’t work. Here’s what does work for optimal B2B content marketing.
Personas Matter in Content Marketing—Here’s Why
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.
Why Not Create More Genuine Content in this Sea of Noise?
Struggling to stand out in a sea of same-same content? Here are three thoughtful considerations for making your content more genuinely YOU.