AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing

Forge & Spark AI for content marketing spilled coffee

Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]

5 Tips to Up Your Content Operations Game

Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]

How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?

Personas Matter in Content Marketing—Here’s Why

If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.