The TikTok Ban is Upon Us: Here’s an Emergency Content Strategy to Fight Audience Loss
With the U.S. TikTok ban upon us, brands are rethinking their content strategy and how to own their relationship with audience. Here’s our emergency plan to protect your audience and business.
How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Define Your Content Value Proposition and Create Content To Connect
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about it because of the pained and frazzled expression that occasionally flashed across my face at the question. If this was the case with you, bless you. The good news is […]
7 Essential Social Media Accessibility Best Practices for Inclusive Content Creation
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility, in particular, is something we care deeply about—not just because it aligns with our values, but because it’s essential to creating content that truly includes everyone. For us, accessibility isn’t […]
Ready, Set, Content Sprint: Steal This Quick-Start Content Marketing Plan
One of the big pain points we’ve been hearing about lately from clients—and would-be clients— is content overwhelm. Brands know they need some kind of content marketing, but they’re unsure of how to start or where to turn. Without the in-house expertise to develop a sound strategy, content ‘planning’ often looks like throwing spaghetti at […]
Hot Content Summer: How to Keep the Content Rolling Without Breaking a Sweat
As we await the summer, the temptation to take a break from routine is strong. But for business owners, entrepreneurs, and marketing leaders, maintaining an active presence on blogs and social media is crucial. Here are 7 tips for keeping your content rolling … even when out enjoying the sun.
How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
AI Wins and Flops—Lessons from an Agency’s Journey Using AI for Content Marketing
Forge & Spark Media is a content agency dedicated to serving purpose-driven brands including non-profits, social ventures, and fellow B Corps. While that description might not scream “AI early adopters,” our team is committed to delivering genuine value to our clients and audience—and as an agency owner, I’m genuinely interested in exploring the best ways […]
8 Simple Content Marketing Strategies to Achieve Your Business Goals in 2024
Here are 8 essential content marketing strategies we’re using to help our clients grow their purpose-led businesses in 2024.