Shannon Emmerson

March 20, 2020

Inspiring Content for Troubled Times

It’s early days for businesses and brands trying to figure out what to say and how to say it in this strange new world of social […]
March 8, 2020
Forge & Spark team for International Women's Day

Bright Sparks: A Wee Love Letter to the Amazing Women in Our World

Way back in 2005 I attended an E3 conference on behalf of Electronic Arts, my employer at the time. There weren’t many women in the industry […]
January 20, 2020

Business How-To, Big Questions and Stunning Storytelling: My 2019 Book List

For years I’ve made a habit of tracking the books I read over the course of a year, with the goal of encouraging and inspiring myself […]
July 10, 2019

Strange Genius & Why the Octopus

In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put […]
March 13, 2019

Conversions Come From Good Conversations

Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we, as brands, offer the customer something […]
January 22, 2019

5 Ways to Ensure That Your Content Feels (And Is!) Authentic

We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come […]
January 15, 2019

How Great Content Helps Bring Customers Through the Door

Last week, a client asked me to summarize the value of what content marketing does for a brand. In a competitive environment where a brand is […]
December 5, 2018

How to Take Your Marketing Content Behind the Scenes

Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are a growing swell of real people […]
November 29, 2018

Don’t Fake What You Don’t Know: Using Subject Matter Experts in Your Content Marketing

If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No one person is an expert in […]