Purpose-Led Marketing in 2026: What It Is, Why It Works, and How to Start
Purpose-led and B Corp marketing matters more than ever in 2025. Learn how values-driven brands build trust, engage audiences authentically, and turn purpose into a competitive advantage.
Why Your Content Isn’t Working (And It’s Not What You Think)
You’re doing the things. Writing posts, showing up on the channels that matter most to your business, maybe even doing a Reel every now and then. You’re publishing consistently enough. You’ve probably started using AI to help keep up with the pace.
Beyond Positioning: Why Brand Messaging Is the Missing Link for Powerful, On-Brand Communication
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
2025 Social Impact Report
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
How to Use AI in Content Marketing Without Losing Authenticity
AI-generated content is here. In fact, it’s everywhere. That’s because it’s fast. It’s affordable. And it’s seductively ‘easy’.
Guide: How to Speak Up and Sound Like Yourself (Even When You’re Talking Business)
Your authentic voice is your real competitive advantage—not your credentials, process, or AI-generated content. Learn how to uncover your natural voice, train AI tools to sound like you, and create business content that builds genuine connection. Includes specific prompts for ChatGPT and Claude.
How To Turn Brand Messaging Into Action: The Feel, Know, Believe Content Framework
Try our Feel, Know, Believe framework to transform your messaging (what you want to say about your brand) into a solid content plan that moves people through the right customer journey.
Your Content Marketing Mission: Why It Matters—and How to Write One That Guides You
For anyone looking to create content truly representative of their brand while helping to grow their bottom line and impact, a content marketing mission statement is THE North Star.
How to Build Trust With Your Marketing: Messaging Strategies That Work
Trust in marketing isn’t just about what you sell or the promises you make. It’s about how you show up—imperfect, evolving, and real.