Shannon Emmerson
November 22, 2020
Are you a planner or a pants-er? Do you love it when a social media plan comes together or do you prefer a bit of chaos […]
October 29, 2020
We’ve got COVID. We’ve got injustice. We’ve got people standing up all over the world to inequity. We’ve got the American election. We’ve got the British […]
July 15, 2020
Here’s how to express your difference. During this volatile, troubling time in our world, I’ve been trying to pay close attention to the way people speak […]
April 17, 2020
There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]
March 20, 2020
It’s early days for businesses and brands trying to figure out what to say and how to say it in this strange new world of social […]
March 8, 2020
Way back in 2005 I attended an E3 conference on behalf of Electronic Arts, my employer at the time. There weren’t many women in the industry […]
January 20, 2020
For years I’ve made a habit of tracking the books I read over the course of a year, with the goal of encouraging and inspiring myself […]
July 10, 2019
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put […]
March 13, 2019
Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we, as brands, offer the customer something […]