Shannon Emmerson
December 22, 2021
Good marketing messaging is—er, good. Right? It says what you want to say—and hopefully what your audience wants to read. And maybe that’s good enough? Right? […]
October 14, 2021
We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our […]
August 26, 2021
You’ve been told that you need to ‘do’ social media and content marketing if you want to drive business. But do you know how to set […]
June 30, 2021
When done well, personas help you understand what someone needs from your content, product or service.
June 30, 2021
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning.
June 30, 2021
People will forget pretty much everything about your brand, except how they feel about it.
May 27, 2021
Groove. Mojo. Spark. Inspiration. Whatever you call it, mine has been running mighty low. I don’t think I’m alone. Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
April 29, 2021
What exactly is purpose? And how exactly do you know if you’re driven by it? Here's a look at why — and how — to get to the bottom of your 'why'.
November 22, 2020
Are you a planner or a pants-er? Do you love it when a social media plan comes together or do you prefer a bit of chaos […]