Shannon Emmerson

December 22, 2021

Better Audience Personas = Better Marketing Messaging = Better Business Results

Good marketing messaging is—er, good. Right?  It says what you want to say—and hopefully what your audience wants to read.  And maybe that’s good enough? Right? […]
October 14, 2021

Content Marketing + Digital Marketing: What’s the Difference (& Why You Need Both)

We get why you might not be sure how “content marketing” differs from “digital marketing.” We’re content folks, and we’re asked all the time. Here’s our […]
August 26, 2021

How to Set Better Goals for Content Marketing Using OKRA

You’ve been told that you need to ‘do’ social media and content marketing if you want to drive business. But do you know how to set […]
June 30, 2021

Why Good Personas Matter in Content and Digital Marketing

When done well, personas help you understand what someone needs from your content, product or service.
June 30, 2021

Why and How to Humanize Your Brand Now

As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning.
June 30, 2021

5 Story Frameworks for Better Brand Storytelling

People will forget pretty much everything about your brand, except how they feel about it.
May 27, 2021

Reignite Your Spark

Groove. Mojo. Spark. Inspiration. Whatever you call it, mine has been running mighty low. I don’t think I’m alone. Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
April 29, 2021

Why We Need To Keep Asking Why: Purpose and Intention in Business and Life

What exactly is purpose? And how exactly do you know if you’re driven by it? Here's a look at why — and how — to get to the bottom of your 'why'.
November 22, 2020

The Power of a Killer Social Media Plan (That WON’T Kill You)

Are you a planner or a pants-er? Do you love it when a social media plan comes together or do you prefer a bit of chaos […]