Shannon Emmerson
June 30, 2021
When done well, personas help you understand what someone needs from your content, product or service.
June 30, 2021
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning.
June 30, 2021
People will forget pretty much everything about your brand, except how they feel about it.
May 27, 2021
Groove. Mojo. Spark. Inspiration. Whatever you call it, mine has been running mighty low. I don’t think I’m alone. Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
April 29, 2021
What exactly is purpose? And how exactly do you know if you’re driven by it? Here's a look at why — and how — to get to the bottom of your 'why'.
November 22, 2020
Are you a planner or a pants-er? Do you love it when a social media plan comes together or do you prefer a bit of chaos […]
October 29, 2020
We’ve got COVID. We’ve got injustice. We’ve got people standing up all over the world to inequity. We’ve got the American election. We’ve got the British […]
July 15, 2020
Here’s how to express your difference. During this volatile, troubling time in our world, I’ve been trying to pay close attention to the way people speak […]
April 17, 2020
There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]