Shannon Emmerson

June 30, 2021

Why Good Personas Matter in Content and Digital Marketing

When done well, personas help you understand what someone needs from your content, product or service.
June 30, 2021

Why and How to Humanize Your Brand Now

As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning.
June 30, 2021

5 Story Frameworks for Better Brand Storytelling

People will forget pretty much everything about your brand, except how they feel about it.
May 27, 2021

Reignite Your Spark

Groove. Mojo. Spark. Inspiration. Whatever you call it, mine has been running mighty low. I don’t think I’m alone. Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
April 29, 2021

Why We Need To Keep Asking Why: Purpose and Intention in Business and Life

What exactly is purpose? And how exactly do you know if you’re driven by it? Here's a look at why — and how — to get to the bottom of your 'why'.
November 22, 2020

The Power of a Killer Social Media Plan (That WON’T Kill You)

Are you a planner or a pants-er? Do you love it when a social media plan comes together or do you prefer a bit of chaos […]
October 29, 2020
hierarchy of needs - core needs - content marketing

What Your Customers Need from Your Content Now: Meeting Their Core Human Needs

We’ve got COVID. We’ve got injustice. We’ve got people standing up all over the world to inequity. We’ve got the American election. We’ve got the British […]
July 15, 2020

Why Marketing With Purpose Matters Now

Here’s how to express your difference. During this volatile, troubling time in our world, I’ve been trying to pay close attention to the way people speak […]
April 17, 2020

Make Great Content. Even Now.

There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]