We’ve got COVID. We’ve got injustice. We’ve got people standing up all over the world to inequity. We’ve got the American election. We’ve got the British […]
Here’s how to express your difference. During this volatile, troubling time in our world, I’ve been trying to pay close attention to the way people speak […]
There’s a TV commercial that’s been playing during the nightly news for the last few weeks of this Covid-19 pandemic. In it, a recognizable fast food […]
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells this charming story: “Our friend Gilpatric … brought an octopus home and put […]
Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we, as brands, offer the customer something […]