This post sets out to underline some of the benefits of doing a brand refresh and outlines our key recommendations for making the refresh process as efficient and effective as possible.
It’s no secret that the web and the world is filled with vast amounts of content. It’s overflowing with it, in fact, and if you’re a creator it might just be seeping into your dreams as well as waking hours (anyone else having the dream about NEVER finishing that endless blog post?)
Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?
If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.
People will forget pretty much everything about your brand, except how they feel about it. But what does it take to evoke the right feelings in your brand storytelling?
Do you believe that a steady stream of fresh content is the sure antidote to all marketing woes? It could be hard to believe if you’re not achieving your desired results from your content. Here are some common reasons your content marketing efforts may be falling flat, and fast fixes you can implement now.
Is your company struggling to get customers through the sales funnel? Or are you struggling with customer retention? We outline exactly what content you’ll need for every step of the buyer’s journey.