Personas Matter in Content Marketing—Here’s Why

If you’re involved in business, you’re all too aware that you need customers to survive and thrive. When done well, personas help you understand what someone needs from your content, product or service.

Why & How to Do a Content Refresh Right

Forge and Spark Team Photo

This post sets out to underline some of the benefits of doing a brand refresh and outlines our key recommendations for making the refresh process as efficient and effective as possible.

6 Steps to Create a Visual Brand Ecosystem

Creating Brand Visual Ecosystem

Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.

Why and How to Humanize Your Brand Now

As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.

Content Marketing Falling Flat? Here’s How You Can Fix It Once and For All


Do you believe that a steady stream of fresh content is the sure antidote to all marketing woes? It could be hard to believe if you’re not achieving your desired results from your content. Here are some common reasons your content marketing efforts may be falling flat, and fast fixes you can implement now.