TikTok Ban or No Ban: Use This Content Strategy to Keep Your Audiences Close
With the U.S. TikTok ban upon us, brands are rethinking their content strategy and how to own their relationship with audience. Here’s our emergency plan to protect your audience and business.
How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Define Your Content Value Proposition and Create Content To Connect
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about it because of the pained and frazzled expression that occasionally flashed across my face at the question. If this was the case with you, bless you. The good news is […]
How to Humanize AI Content: Tips and Best Practices for Content Marketers
At some point today, you probably read at least a few sentences written by AI. More than 80% of content marketers say they’re using AI content generation tools in 2024, compared with 65% in 2023. That’s quite a leap! Clearly, our industry hasn’t been shy about testing and using this technology. AI can, after all, […]
7 Essential Social Media Accessibility Best Practices for Inclusive Content Creation
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility, in particular, is something we care deeply about—not just because it aligns with our values, but because it’s essential to creating content that truly includes everyone. For us, accessibility isn’t […]
Hot Content Summer: How to Keep the Content Rolling Without Breaking a Sweat
As we await the summer, the temptation to take a break from routine is strong. But for business owners, entrepreneurs, and marketing leaders, maintaining an active presence on blogs and social media is crucial. Here are 7 tips for keeping your content rolling … even when out enjoying the sun.
How to Engage Your Employees in Your Content & Social Media Marketing
Does your brand suffer from channel envy? Have you looked at competitors’ social media pages and wondered how they grew such a large and loyal following, when you’re just as big a player, or bigger, in your industry? And your content is just as sparkly? It may be that they’ve tapped a hidden and under-utilized […]
Brand Marketing vs. Content Marketing: Why You Need Both to Grow Your Community
For those of us living and breathing the marketing world every day, the terms “brand marketing” and “content marketing” mean different things—even though they sound very similar to most purpose-driven leaders seeking the right marketing strategy for their business.
How B Corps and Purpose-Led Brands are Changing Marketing
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.