Brand Marketing vs. Content Marketing: Why You Need Both to Grow Your Community
For those of us living and breathing the marketing world every day, the terms “brand marketing” and “content marketing” mean different things—even though they sound very similar to most purpose-driven leaders seeking the right marketing strategy for their business.
Beautiful Examples of Brand Content: H&M and Wes Anderson
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.