The Strange Genius of the Octopus and How it Relates to Exceptional Content Marketing
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells a charming story. “Our friend Gilpatric … brought an octopus home and put it in an aquarium, which he then covered with a heavy lid. A short time later, the aquarium was empty, and Gilpatric found the octopus going through his library, […]
4 Steps to More Compassionate Messaging
How to Craft Compassionate Messaging In difficult times, clear and compassionate messaging is crucial. And right now, it’s essential. This checklist will guide you through reviewing and reworking your content to ensure it’s hitting all the right kindness notes. Step 1: Listen Take some time to understand the landscape. Review competitor messaging Understand audience concerns […]
5 Ways to Ensure That Your Content Feels (And Is!) Authentic
We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come just after we’ve lowered our guard. So why, as brands and businesses, would we ever try to hide, or disguise what we’re doing with content marketing? This is really what […]