Becoming a B Corp

Forge and Spark B Corp

Why did our content marketing agency spend more than a year working to join the B Corp movement? Because purpose matters.

Reels 101: Introduction to Reels for Business

Reels 101 Tips Selfie Image

You’ve heard of Instagram Reels. But how exactly can Reels fit into your content strategy? We’ve combined some basics to get you started from structure, types, and how they can work for your brand.

What it Takes to Make Your Blog Posts Sparkle

Of the 7.5 million blog posts published every day, only a small fraction are good enough to capture and hold audience attention. When was the last time you were engrossed in an amazing blog post? A post you found so perfectly well-crafted, with exactly the information you needed, in language that spoke to you, and images or video that enhanced the appeal so that you read it all the way through to the end? Maybe you even liked it so much, you shared with a friend or colleague.  

Facebook Ads vs. Boosted Posts

Which ad type is best for you? It all depends on your objectives and your desired level of customization. We’ve broken down the differences to make your choice easier.

The Ultimate Guide to a Brand Visual Audit

How to do a brand visual audit

Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.