Your brand is not just logos, colors, and tagline. Your brand’s visual ecosystem is made up of all the different elements that come together to create a unique experience for your customers, regardless of where they’ve encountered your content.
Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.
To entice customers and attract clients to your business, you need a plan that lets them know about your products and services and what makes them unique. That’s why marketing firms exist.
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
You need to be able to group content within a website so that you can easily find information and make it simple for visitors to search through your site’s content. The way you choose to organize the content within a website is key to the user experience (UX) and can keep a site running efficiently.