7 Essential Social Media Accessibility Best Practices for Inclusive Content Creation
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility, in particular, is something we care deeply about—not just because it aligns with our values, but because it’s essential to creating content that truly includes everyone. For us, accessibility isn’t […]
How to Take High-Quality Photos For Social Media With Your Phone [10 Easy Tips]
Need high-quality photos for social media? Here are 10 tips for taking top-notch photos with your phone.
How to Develop Your Social Media Narrative
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?
How to Amplify Your Thought Leadership Content [3 Key Tips]
While many established thought leaders have their followers hooked on their every word, if you’re just getting started or looking to grow your followership, consider creating an impact campaign to amplify your thought leadership content.
The Ultimate Guide to Conducting a Brand Visual Audit
Over the years, we’ve seen messy websites and social media channels. Every business, and every project, needs a unifying visual strategy that tells a consistent story—one that feels authentic, clear and actionable. And yet, so few do. But how can you fix it? It starts with a brand visual audit.
The Ultimate Guide to Giphy: How to Start Your GIF Content Strategy
You probably come across several GIFs in a day. So, what is Giphy? And how can you optimize and leverage GIFs for your content strategy? We’ve done the work to create the ultimate guide and take you inside the world of GIFs.
Facebook Ads vs. Boosted Posts: What’s The Difference?
Which ad type is best for you? It all depends on your objectives and your desired level of customization. We’ve broken down the differences to make your choice easier.
Reels 101: Introduction to Reels for Business
You’ve heard of Instagram Reels. But how exactly can Reels fit into your content strategy? We’ve combined some basics to get you started from structure, types, and how they can work for your brand.
Essential Social Media Definitions You Need To Know About in 2022
All the buzzwords you need in your social media marketing vocab this year.