Better Audience Personas = Better Marketing Messaging = Better Business Results
Better marketing messaging is about getting the right message to the right audience, and compelling them to act on it. It’s a bold splash of colour in that grey sea. With better messaging, you can tell that a piece of content was created both strategically and passionately, with a little spark of joy or impulse, by a real human person who has a photo of their kid and their cat pinned to their bulletin board.