The TikTok Ban is Upon Us: Here’s an Emergency Content Strategy to Fight Audience Loss
With the U.S. TikTok ban upon us, brands are rethinking their content strategy and how to own their relationship with audience. Here’s our emergency plan to protect your audience and business.
How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Better Audience Personas = Better Marketing Messaging = Better Business Results
Better marketing messaging is about getting the right message to the right audience, and compelling them to act on it. It’s a bold splash of colour in that grey sea. With better messaging, you can tell that a piece of content was created both strategically and passionately, with a little spark of joy or impulse, by a real human person who has a photo of their kid and their cat pinned to their bulletin board.