The person in this role is an organized planner and content creator with experience in data analysis that contributes to ongoing improvements in content performance and quality. You are a proactive team player and an expert in determining how to best position brands and storytelling across social media channels. You are performance-minded with a track record of elevating the brand experience with intentional, insights-driven action.

You also have a deep understanding of the role social media plays within integrated marketing and communications strategy and are highly motivated to work for a purpose-driven organization.
You will often work cross-functionally, collaborating with open, intentional communication. The role broadly includes the following areas of responsibility:

Manage, Schedule, and Publish Content (45%)

• Work with project PMs to schedule and publish content for our purpose-led clients on social media and web, using tools such as Sprout Social, Hubspot, Later, WordPress, Squarespace, and Mailchimp
• Ensure all content is optimized for publication, including best practice use of tagging, hashtags, accessibility formats 
• Utilize native social channels as needed (Instagram, TikTok, LinkedIn, Facebook, Threads, YouTube, Bluesky, and X) for specialized content publication
• Occasionally publish live content directly on social media platforms when required
• Maintain publishing schedules for both client and agency (Forge & Spark) content, ensuring timely publication, with the ability to pivot and change scheduled posts expeditiously if and when required

Manage Content Reporting & Analysis Across Agency Projects (45%)

• Set up and maintain optimal reporting structures, documents, spreadsheets for effectively tracking content performance on client projects against set Objectives & Key Results (established by project strategists)
• In client onboarding, set up client tools and analytics 
• Track monthly content performance using analytics tools such as Google Analytics, Sprout Social, and Hubspot (as required by each client) gathering and analyzing data on metrics like page views, engagement rates, conversions, and email subscriptions
• Generate monthly reports on content performance for both client and internal projects, working with project strategists and stakeholders to provide insights and recommendations
• Support on annual reports and project recap decks as required, gathering data and providing insights
• Communicate insights and recommendations to the team and clients to guide future content strategies

Manage Digital Marketing, Web Publishing, and SEO for Forge & Spark (10%)

• Contribute to the development and execution of our agency digital and content marketing plan, focusing on SEO and email marketing 
• Optimize and publish FS content on our website and social channels
• Use SEO tools and strategies to improve F&S visibility on search engine results pages (SERPs), and to contribute strategy to client projects.
• Use Active Campaign to create and deliver monthly F&S newsletter and other newsletters as needed to targeted lists, ensuring proper segmentation.
• Manage all lists and email sequences for Digital Marketing within Active Campaign