Brand Messaging Sprint

If your marketing copy feels flat, generic, or inconsistent—or if your team is unsure how to “sound uniquely like you”—you’re not alone. Many purpose-driven leaders know exactly what they stand for, but struggle to articulate it clearly and consistently.

Our Foundational Brand Messaging Sprint helps you translate what you mean into words that finally feel true and right. With senior strategists and journalists guiding you through a focused, collaborative process, we capture your core message, voice, purpose, and positioning in a way that makes every piece of communication easier.

No more guesswork. No more generic posts.

Just clear, grounded, on-brand language you and your team can actually use.

What’s Included

Fully customizable: Choose up to 5 messaging elements—core message, value proposition, product/service messaging, voice & tone guide, and more.

Fast, collaborative process: Discovery session, strategic development, and thoughtful refinement, all guided by the Content With Purpose™ framework.

Delivery: A clear, documented messaging foundation + team training so everyone knows what to say and how to say it.

Optional Messaging Elements

• Core Brand Message: The essence of what you want to be known for, articulated clearly and confidently.
• Value Proposition: Why people choose you, expressed in a way that resonates with the audiences you serve.
• Service/Product Messaging: Clear communication about what you offer, why it matters, and who it’s designed to help.
• Voice & Tone Guidelines: Practical, prescriptive guidance that helps your team (and AI tools) consistently sound like you.
• Positioning Statements: A clear articulation of where your brand or services fit, who they serve, and why they’re the best choice.
• Audience & Persona Snapshots: Simple, human-centred descriptions of your core audiences and what they need to hear from you.
• About Statements (Short + Long): Reusable versions of your story for websites, proposals, requests for funding, and pitches.
• Content Marketing Mission Statement: A focused guide that defines who your content is for, what you share, and why it matters.
• Brand Beliefs: The deeper truths and narrative threads that help your audience understand what you stand for.
• Messaging Pillars: The 3–5 essential themes your content and communications return to again and again.
• Taglines & Supporting Lines: Memorable, on-brand phrases that anchor your brand across content and marketing materials.
• Elevator Pitch (Short + Long): A clear, confident introduction your whole team can use in conversations and outreach.
• Proof Points & Credibility Language: The stories, examples, and evidence that reinforce the trust and value you bring.
• Call-to-Action Language: On-brand ways to invite your audience to take the next step—clearly, confidently, and without pressure.
• Brand Do’s & Don’ts: A simple guide that helps collaborators avoid off-brand language and confidently write what’s right.

Who Should Book This Sprint

Purpose-driven leaders and organizations seeking clarity, alignment, and a distinct, trusted voice that reflects who they are at their core.

How It Works

A collaborative 2–3 week process integrating discovery, strategic development, and iterative refinement.

1. Pre-work questionnaire and discovery
2. Two 90-minute collaborative workshop and review sessions
3. Editorial and implementation guidance recorded for your team

Why Invest in Foundational Messaging?

When your messaging is clear, everything else gets easier. Your team speaks with one voice. Your content feels like you. Your marketing builds trust instead of confusion. And you gain the confidence and clarity to show up proudly across every channel.

Investment: $4,500 CAD

Timeline: 2-3 weeks

We price this Sprint intentionally: it gives you direct access to our senior strategists and journalist-level writers, deep listening and collaborative refinement, and a clear, practical messaging foundation you’ll return to again and again—for proposals, pitches, web copy, social content, and team alignment.

Clear messaging isn’t just a deliverable; it’s a long-term asset that saves you time, strengthens trust, and supports every piece of communication you’ll create moving forward.