Content Plan Sprint

Stop guessing what to publish next. Walk away with a focused, strategic content plan built around your goals, and a 90‑day calendar ready to execute.

A high‑impact sprint that transforms your business goals into a clear content strategy: defined OKRs, audience insights, content pillars, formats, and a sane, practical 90‑day plan your team can start using immediately.

Who this sprint is for

The Content Plan Sprint is for growing brands ready to stop winging it and start creating content with real strategic intent. Perhaps you’re posting inconsistently because you never quite know what to say. Or your team has a general sense of your content direction, but nothing is written down or agreed on… so it’s coming out wrong. Maybe your team is creating content in silos, without a shared plan or set of priorities. Or maybe you’ve just completed a messaging or brand sprint and you’re now so ready to turn that foundation into marketing that finally gets results for your business and brand.

In a few focused weeks, we work with you to build a content plan that’s grounded in your business goals, tailored to your audiences, and practical enough for your team to actually execute, whether you’re a team of one or forty-two.

What you get

By the end of the Content Plan Sprint, you’ll have:

Clear content OKRs that connect your content activity directly to your business goals — so every piece of content has a reason to exist
Defined audience personas (or refined versions of existing ones) with the insights your team needs to create content that genuinely resonates
A set of content pillars that give your team a focused, strategic framework for what to talk about — and what to leave out
A recommended content mix by format and channel, so you’re investing your time and energy in the right places.
A 90‑day content calendar with topics, formats, and publishing cadence mapped out and ready to hand off to your team
A 30‑minute debrief to walk through the plan, answer questions, and make sure your team feels ready to execute with confidence.

How it works

Over 2–3 weeks, we combine strategic planning with a deep understanding of your brand, your audiences, and your capacity. The goal is a plan that’s ambitious enough to drive real results and also realistic enough for your team to follow through on.

Discovery & goal alignment

We start with a focused working session to understand your business goals, your current content situation, your team’s capacity, and the metrics that matter most to you. Clear goals are the foundation on which everything else is built.

Audience & insight work

We review or develop your audience personas and identify the content moments, questions, and topics that matter most to each segment, so your content plan is driven by real audience insight, not assumptions.

Content pillars & format strategy

We define your content pillars: those all-important strategic themes your brand will own… consistently. We then map those pillars to the right formats and channels for your audience and your team’s capacity — blog, social, email, video, or whatever mix makes the most sense for your goals.

OKRs & measurement framework

We define content OKRs that connect your publishing activity to measurable business outcomes — so you always know what success looks like and how to track it.

90‑day calendar & debrief

We build a practical 90‑day content calendar with topics, formats, channels, and publishing cadences clearly mapped. We close with a live debrief to walk through the full plan and hand it off to your team, ready to execute.

Deliverables

You’ll receive:

Content OKRs with defined success metrics and targets
Audience persona(s) with content‑specific insights
Content pillars framework (3–5 strategic themes)
Recommended content mix by format and channel
Complete 90‑day content calendar with topics, formats, and publishing cadence
30‑minute debrief session with a senior strategist

And just sayin’ … strategy without a plan is just a good idea

A clear content strategy is only as valuable as your ability to execute it. The Content Plan Sprint bridges the gap between “we know what we stand for” and “we know exactly what to publish next week.”

This sprint works especially well after the Brand Messaging Sprint, because when your pillars and topics are rooted in your messaging framework, everything you create is both strategically sharp and authentically on‑brand. If you’ve also completed the Audit to Action Sprint, we’ll use those insights to inform your pillar strategy and content mix, so your plan is built on real data rather than a fresh start.

And if you’re ready to go from plan to consistent execution, the Content Systems Sprint is the natural next step, giving your team the workflows, tools, and templates to bring the plan to life week after week without the chaos.