In Content With Purpose: Messaging and Marketing to Grow Your Business, Shannon Emmerson shares a powerful, agency-tested framework for creating marketing that truly connects with the people you most want to reach and engage. This book is for purpose-driven leaders and marketers like you who want to communicate with clarity, build trust, and make an impact—without compromising the essence of who they are and what they believe in.
Whether you’re building your brand, refining your own leadership messaging, or seeking to create more meaningful content, Content With Purpose equips you with actionable tools and inspiration to achieve your goals, all while staying true to your values and essence. The book is being published in January 2025, but please sign up below to receive info, tools and templates from the book as they’re released.
Shannon Emmerson is a content strategist, agency leader, and founder of Forge & Spark Media—a Certified B Corp content marketing agency based in Vancouver that’s dedicated to helping purpose-driven brands connect, grow, and thrive.
With decades of experience in internal communications, publishing, and content marketing for brands big and small, Shannon knows how to craft messaging that builds trust and creates genuine connections. She’s worked with everyone from local businesses to global organizations, blending strategic smarts, creative flair, and a deep belief in marketing as a force for good.
Shannon is also a sought-after speaker and consultant who’s passionate about helping leaders share their stories with purpose and impact. She loves nothing more than guiding purpose-driven brands to communicate authentically, inspire their audiences, and drive meaningful change.
In Content With Purpose, Shannon shares everything she’s learned about marketing with heart and strategy. Through clear steps and actionable advice, she invites readers to roll up their sleeves, refresh their messaging, and build an approach to content that’s honest, impactful, and truly aligned with their values.
Below you’ll find the tools and templates you need to get started on your own brand messaging and marketing.
Here’s where your messaging journey begins. Our Messaging Map template gives you space to clarify the goals and needs of your target audience, as well as to pinpoint your own marketing goals. Where the two meet is your unique messaging magic.
Need a helping hand from AI? No problem. In Content With Purpose, Shannon outlines how you can use tools like Chat GPT and Perplexity to battle the blank page. Building from what you know about your brand and what you want to say about it, Shannon gives you prompts to get closer to your key brand messages, like your Core Brand Message, your Unique Value Proposition, and more.
