Fashioning a Strategic Refresh: The Cut Fashion Academy

We were invited into the wonderful world of The Cut Fashion Design Academy by its fearless leader, Liza Deyrmenjian, kicking off our work by taking on social media management, and—as we learned the ropes—refreshing the brand’s overall content marketing strategy.

We worked with the team to craft brand stories and key messaging to tell with content, which then acted as a guide for blog, newsletter, and social media content. Ultimately we created an actionable content marketing plan and a story-led editorial calendar plan designed to inspire and engage with The Cut’s current and prospective fashion students.

Discovery sessions with The Cut enabled us to determine goals, target audience, pillar stories, voice and tone, and mission for the brand’s content strategy. We extracted the key messages that needed to be told on each channel, and created a story calendar that reflected the why, what, and how: the key story being told, the content used to tell that story, and the channel the story would be distributed on.

In three months, we published over 50 pieces of original and curated content for The Cut to progress their targets for the blog, newsletter, and social media marketing strategy. We used the story calendar as a tool to guide our content decisions around key business goals, like filling up classes with eager young minds, and establishing the academy as a fashion industry expert.

The Cut Fashion Design Academy brings a personal, hands-on experience to fashion students with small class sizes and a wealth of industry knowledge. The academy instills confidence in young aspiring fashion designers, and sets them up to succeed in an industry that can be a tough one to break into.

Quick Overview

We refreshed the content marketing strategy for this fashion academy, developing key messaging to guide content creation for blogs, newsletters, and social media content.

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