When I founded Forge & Spark in 2012, I wasn’t planning to build an agency. I just wanted to help good people tell stories that felt true.
I’d spent years in publishing and communications, learning how words could shape trust and community. I also saw how often marketing missed that mark — how much content was made to fill space instead of connect with people. There was so much noise, and I wanted to create something quieter. Something more thoughtful. Something real.
Forge & Spark began at my dining room table. It was me, a toddler running around, and two cats who thought they were colleagues. I had no grand plan, just a hunch that marketing could be done differently — that business could be both profitable and purposeful, and that kindness could belong at the heart of how we work.
Those early years were full of uncertainty. I was figuring out what kind of leader I wanted to be, often doubting if I could balance purpose with practicality. But little by little, I found my people — clients who cared as much about impact as outcomes, and teammates who shared a belief in creating good work with integrity.
Over time, Forge & Spark grew into what it is today: a senior-led, Certified B Corp agency supporting changemakers, nonprofits, and purpose-driven brands across Canada and beyond. But at its core, it’s still what it was at the beginning — a space for collaboration, creativity, and care.
In 2025, we renewed our B Corp certification.
“Recertified in 2025 — and more committed than ever to purpose-driven growth.”
That milestone reminded me that growth, on its own, doesn’t mean success. Integrity does. Clarity does. The ability to look at your work and know it’s making a difference. That’s what matters.
These days, what drives me is helping leaders and teams find calm and clarity in their own marketing. The world feels loud and fast, and showing up with authenticity can feel risky. But it’s also the only way to build real trust — the kind that lasts.
When I’m not leading strategy or writing (yes, Content With Purpose is getting a refresh), you’ll usually find me reading, playing music, or wandering through East Vancouver with a coffee in hand and a good song or story in my ears.
Here’s to the next chapter — and to every story that helps make our world a little more thoughtful, connected, and human.
💜 Connect with me on LinkedIn →
💜 Learn more about Forge & Spark’s approach →
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
You’re not imagining it: in the non-profit sector, marketing can be a lonely grind. You may feel like you’re toiling away in isolation – unsung, under-resourced and over-stretched.
Purpose-led and B Corp marketing matters more than ever in 2025. Learn how values-driven brands build trust, engage audiences authentically, and turn purpose into a competitive advantage.
Trust in marketing isn’t just about what you sell or the promises you make. It’s about how you show up—imperfect, evolving, and real.
As a content marketing agency, we’re creating, writing, strategizing, and managing all the steps in the content process nonstop to help our clients grow and thrive.
How B Corps and purpose-led brands are refocusing the marketing landscape, through the lens of purpose and authenticity.
Discover the five main challenges that B Corps and purpose-led brands face when it comes to marketing, plus strategies on how to overcome them.
Why did our content marketing agency spend more than a year working to join the B Corp movement? Because purpose matters.
