How to Take Your Marketing Content Behind the Scenes
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. Online followers keep track of your brand, comment on the articles, and join in your discussions. And one interesting development about this community is the value of ‘behind the scenes’ content.
Beautiful Examples of Brand Content: H&M and Wes Anderson
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.