Social Media Agency vs. Content Marketing Agency: How to Tell Which One You Most Need
What’s the difference between a social media marketing agency and a content marketing agency? A social media marketing agency tends to focus on one channel: posting, community management, paid social. A content marketing agency creates the strategy that decides what all of that should say in the first place – and often runs the execution too.
How to Humanize AI Content: Tips and Best Practices for Content Marketers
Creating AI content? Here’s how to make the most of AI’s benefits in your content, while maintaining your brand integrity. Learn the latest AI tells and about our best practices and pointers for we’ve developed through our work with AI tools like ChatGPT, Claude, Perplexity, and Google Gemini.
Purpose-Led Marketing in 2026: What It Is, Why It Works, and How to Start
Purpose-led and B Corp marketing matters more than ever in 2025. Learn how values-driven brands build trust, engage audiences authentically, and turn purpose into a competitive advantage.
Why Your Content Isn’t Working (And It’s Not What You Think)
You’re doing the things. Writing posts, showing up on the channels that matter most to your business, maybe even doing a Reel every now and then. You’re publishing consistently enough. You’ve probably started using AI to help keep up with the pace.
Beyond Positioning: Why Brand Messaging Is the Missing Link for Powerful, On-Brand Communication
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
How to Use AI in Content Marketing Without Losing Authenticity
AI-generated content is here. In fact, it’s everywhere. That’s because it’s fast. It’s affordable. And it’s seductively ‘easy’.
Non-Profits, You’re Not Alone: Here’s how to Tackle Your Content Challenges Without Burning Out
You’re not imagining it: in the non-profit sector, marketing can be a lonely grind. You may feel like you’re toiling away in isolation – unsung, under-resourced and over-stretched.
Guide: How to Speak Up and Sound Like Yourself (Even When You’re Talking Business)
Your authentic voice is your real competitive advantage—not your credentials, process, or AI-generated content. Learn how to uncover your natural voice, train AI tools to sound like you, and create business content that builds genuine connection. Includes specific prompts for ChatGPT and Claude.
How To Turn Brand Messaging Into Action: The Feel, Know, Believe Content Framework
Try our Feel, Know, Believe framework to transform your messaging (what you want to say about your brand) into a solid content plan that moves people through the right customer journey.