Why and How to Humanize Your Brand Now
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.
5 Brand Story Frameworks for Better Storytelling
People will forget pretty much everything about your brand, except how they feel about it. But what does it take to evoke the right feelings in your brand storytelling?
How to Reignite Your Spark
Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
5 Purpose-Driven Brands Creating Exceptional Content
Success for purpose-driven organizations is often about how well storytelling can connect with customers and win their loyalty. Here are a few that have found a formula for success.
7 Facts That Will Make You Feel Better About Your Marketing Struggles
We all stumble as we go about our marketing work. Take a look at some of the most common marketing stumbles we’ve compiled here. We promise it’ll make you feel better.
Achieving Genuine Impact: Forge & Spark Media Earns Top Content Marketing Award on Clutch
To entice customers and attract clients to your business, you need a plan that lets them know about your products and services and what makes them unique. That’s why marketing firms exist.
Why Kindness is a Key Driver of Your Overall Marketing Success
Content marketing is only as effective as our understanding of our customers’ needs. And in this past year, we’ve seen compassion and empathy played out as a result of the stress and strain of global events. From a content marketing perspective, there is a focus on core human needs like self-care and social connection, with a hearty side of kindness on all fronts.
10 Inspirations to Build Your Employer Brand for a Successful Recruitment Campaign
Hiring team members who embody your brand over the long-term is an investment that requires building the kind of employer brand that attracts people who are aligned with your values and culture. But creating the right recruitment campaign doesn’t have to feel overwhelming.
What Your Customers Need from Your Content Now: Meeting Their Core Human Needs
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.