Guide: How to Speak Up and Sound Like Yourself (Even When You’re Talking Business)
Your authentic voice is your real competitive advantage—not your credentials, process, or AI-generated content. Learn how to uncover your natural voice, train AI tools to sound like you, and create business content that builds genuine connection. Includes specific prompts for ChatGPT and Claude.
How to Turn Brand Messaging Into Action: The Feel, Know, Believe Content Framework
Try our Feel, Know, Believe framework to transform your messaging (what you want to say about your brand) into a solid content plan that moves people through the right customer journey.
Your Content Marketing Mission: Why It Matters—and How to Write One That Guides You
For anyone looking to create content truly representative of their brand while helping to grow their bottom line and impact, a content marketing mission statement is THE North Star.
How to Create a Purpose-Led Content Plan (That’s Actually Doable)
Creating content without a plan is like setting off on a road trip without a map. Sure, you might get somewhere—but will it be where you actually want to go?
How to Build Trust With Your Marketing: Messaging Strategies That Work
Trust in marketing isn’t just about what you sell or the promises you make. It’s about how you show up—imperfect, evolving, and real.
TikTok Ban or No Ban: Use This Content Strategy to Keep Your Audiences Close
With the U.S. TikTok ban upon us, brands are rethinking their content strategy and how to own their relationship with audience. Here’s our emergency plan to protect your audience and business.
How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Define Your Content Value Proposition and Create Content To Connect
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about it because of the pained and frazzled expression that occasionally flashed across my face at the question. If this was the case with you, bless you. The good news is […]
How to Humanize AI Content: Tips and Best Practices for Content Marketers
At some point today, you probably read at least a few sentences written by AI. More than 80% of content marketers say they’re using AI content generation tools in 2024, compared with 65% in 2023. That’s quite a leap! Clearly, our industry hasn’t been shy about testing and using this technology. AI can, after all, […]