SEO Trends in 2024: The Latest Must-Dos for Your Blog Content
AI is everywhere in 2024. With AI large language models (LLMs) like ChatGPT and Gemini truly changing the SEO game (along with everything else in content marketing), we thought it high time to share our insights on this year’s SEO Trends. (Psst: check out SEO trends for 2023 to see all that’s changed). The good […]
Branding and Design Services Made Simple: The Forge & Spark Brand Content Kit
How Forge & Spark’s Brand Content Kit helps clients show up with consistency, impact, and authenticity—delivering a full visual identity system in a single week.
How to Take High-Quality Photos For Social Media With Your Phone [10 Easy Tips]
Need high-quality photos for social media? Here are 10 tips for taking top-notch photos with your phone.
5 Tips to Up Your Content Operations Game
Content marketing is always changing. It’s becoming more formalized, more targeted, and more efficient. It’s a part of most marketing operations. In fact, it’s getting to the point where there are some businesses aren’t even calling what they’re doing content marketing anymore. Instead, they’re calling it content operations, according to Marketeer. Don’t let the next-generation name […]
How to Craft the Right Brand Voice & Tone
A Simple Framework for Nailing Your Brand’s Voice and Tone. And Why You Need To. Did you ever get into trouble as a kid? If so, you might still recall the sound of your parents’ voices when they reprimanded you. I know I do. Whether I was caught sneaking snacks without permission, or ducking outside […]
Content Marketing in an Age of AI and Google: Why Quality Content Matters More Than Ever
It’s mighty tempting these days to use artificial intelligence tools like ChatGPT and Jasper in creating content to market your business. But what about the question of content quality?
How To Build Trust Through Content Marketing: 5 Ideas For Purpose-Led Brands
High-quality content that establishes credibility, transparency and tight bonds with target audiences is truly a must today. Our top story starters and tips for your purpose-led brand.
5 Marketing Challenges that B Corps Face + How to Address Them With Exceptional Content
Discover the five main challenges that B Corps and purpose-led brands face when it comes to marketing, plus strategies on how to overcome them.
How to Develop Your Social Media Narrative
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build your brand. Unfortunately, that’s not enough anymore. So, how do you stand out on social media and craft posts that get remembered?