Bright Sparks: A Wee Love Letter to the Amazing Women in Our World
It’s really all about putting one small spark of kindness out there in the world, to perhaps light another. In that spirit, we at Forge & Spark wanted to share just a few short stories about some of the women we work with who inspire us every day.
How to Take Your Marketing Content Behind the Scenes
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. Online followers keep track of your brand, comment on the articles, and join in your discussions. And one interesting development about this community is the value of ‘behind the scenes’ content.
Beautiful Examples of Brand Content: H&M and Wes Anderson
As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content: brands, in other words, that through content marketing nail the difficult balance between an emotionally resonant experience and effective marketing strategy.
Founding & Growing Forge & Spark: Shannon Emmerson
I spoke recently with a very smart woman about contributing to a content strategy project for Forge & Spark. She had all the right experience, asked thoughtful questions, and clearly knew her stuff. Then, toward the end of our conversation, she asked about me: “What was your path to starting your own business? I’m thinking […]