How to Set Better Goals for Your Content With the OKRA Method
You can succeed on social media, even if you’re too busy to spend much time on it. Don’t just throw up your content—set better goals! But do you know how to set better goals to ensure your success?
Why and How to Humanize Your Brand Now
As humans, we find ourselves telling stories naturally, every day, to explain things that happen in our lives. We create narratives to find meaning. Let’s face it: all brands ARE NOT doing a good job of telling stories inclusively, or accessibly.
5 Brand Story Frameworks for Better Storytelling
People will forget pretty much everything about your brand, except how they feel about it. But what does it take to evoke the right feelings in your brand storytelling?
How to Reignite Your Spark
Where do you find your spark? And if you’ve lost it, how might you re-ignite it?
Why We Should Keep Asking Why: Purpose and Intention in Business and Life
What exactly is purpose? And how exactly do you know if you’re driven by it? Here’s a look at why — and how — to get to the bottom of your ‘why’.
7 Facts That Will Make You Feel Better About Your Marketing Struggles
We all stumble as we go about our marketing work. Take a look at some of the most common marketing stumbles we’ve compiled here. We promise it’ll make you feel better.
The Power of a Killer Social Media Plan (That WON’T Kill You)
When it comes to effective social media marketing, to ensure you’re communicating effectively and optimizing your (and your team’s) time, you really do need a social media plan. AND there’s really no way around having to adapt when things don’t go quite your way.
What Your Customers Need from Your Content Now: Meeting Their Core Human Needs
The researchers at KR&I published a study of fans and fandom (known as “The Power of Fandom”) for entertainment industry clients. In their research, they came to understand fandom three needs being met.
Why Marketing With Purpose Matters Now
Many brands have been struggling to figure out how to communicate within an environment that seems to alter daily. We’re all trying. If you’re a business leader or brand trying to express your purpose in this new world, here are a few places to start.