Content That Builds Trust, Grows Audiences, and Moves Your Business Forward.
Our clients do good work in the world and want their content to reflect that — while growing their business, too.
We start with a Strategic Roadmap to build the strategic foundation your content needs. Then we move into a Content Partnership if you’re ready for an ongoing team to create, manage, and measure your content for you. Everything we do together is grounded in the Content With Purpose framework: six layers of strategic thinking that clarify exactly what to say, who to say it to, and how to say it in a way that genuinely connects.
- Strategy
We’re specialists in crafting strategic solutions for brands that care about building trust and authority with their content.
Your Strategic Roadmap
Before you can create content that works for you, you need to be clear about your unique goals, audiences, and what to say to drive results. The Strategic Roadmap builds the complete strategic foundation your content needs, covering all six layers of our proprietary Content With Purpose framework. This work happens across three sequential phases.
Each phase delivers real, usable content. And together, they give you everything your team needs to create content with clarity, consistency, and purpose.
Start at Phase 1 and move forward at your own pace, or commit to the full sequence upfront
PHASE 1 STRATEGIC FOUNDATION
Know exactly who you are and what you stand for.
We audit your current content, map your competitive landscape, and build the strategic foundation every content program needs — your purpose, your positioning, and a clear set of goals to measure what matters.
What you get: Brand foundation document · Content + competitive audit · Content marketing mission and goals
PHASE 2 BRAND VOICE & IDENTITY
Say the right things to the right people — every time.
We develop the language and visual identity that carries your brand across every channel. Real audience personas, a complete story & messaging system, and a visual brand kit that makes your content look and feel unmistakably like you. Essential guidance for today’s teams (human and AI).
What you get: Audience personas · Five-part messaging system · Visual brand kit · Tone and voice guide
PHASE 3 CONTENT FLOW & EXECUTION
Know exactly what to publish, where, when, and why.
We translate your strategy into a system your team can actually run: a full channel and format plan, a 90-day content calendar, a measurement framework, and your first batch of content ready to publish.
What you get: Channel + format strategy · 90-day content calendar · Measurement framework · Content ops setup · First content batch ready to publish
Ready to find out if we're the right fit?
Let’s have an honest conversation about where you are and what you need.
- Partnership
Got your strategy? Fabulous. Now let's create that content.
Essentials
For organizations that need one channel done well.
Best for growing organizations that know where they need to show up, and want a senior partner to help them do it well.
Growth
For teams ready to show up with impact across multiple channels.
Multi-channel strategy and content, senior-led and fully managed. We plan your content direction, create across your key platforms, and report on what’s working — so you can focus on leading your organization instead of managing your content.
Best for marketing directors who need a strategic team they can trust to own execution.
Strategic Leader
For organizations that need a fractional content leadership team.
This is more than a retainer. It’s a fully integrated content partnership. We set direction, manage production across your entire content program, align your team and stakeholders, and are accountable for results as if we were part of your organization.
Best for larger, complex organizations that need senior content leadership embedded in their business.
Ready to find out if we're the right fit?
Let’s have an honest conversation about where you are and what you need.
What Our Clients Say
FAQS
For smaller organizations, a light Roadmap takes about a month. For larger enterprises with more complexity — multiple stakeholders, multi-brand environments, or deeper strategic work required — expect six to eight weeks.
If you’re joining us for a Content Partnership, your strategic foundation is built into the first four to eight weeks of the engagement depending on your tier, and content production begins as soon as the foundation is in place.
Every engagement — whether a standalone Roadmap or a Content Partnership — works through the same six layers of the Content With Purpose framework. What changes is the depth.
We start with the foundation: your purpose, your values, and the reason your organization exists beyond the bottom line. From there we move into your brand story — the narrative that makes you distinct and the positioning that tells your audience exactly why you’re the right choice for them.
The third and fourth layers are about your audience and your messaging: who you’re actually talking to, what moves them, and the complete messaging system your team uses to communicate consistently — key messages, proof points, tone, vocabulary, and the language that’s distinctly yours.
Layer five is content strategy: which channels to show up on, what formats work best for your audience, what cadence makes sense for your team, and a clear 90-day plan to execute from. The sixth layer is content operations — the systems, workflows, and processes that make consistent content creation possible without everything running through one overwhelmed person.
Here’s what makes our approach different: we don’t just build frameworks and hand you a document. As we’re developing your strategy, we’re working with real messaging, real brand visuals, and real content. By the time we’re done, you’re not staring at a plan and wondering where to start — you have actual assets ready to publish. The strategy and the content are built together, not sequentially.
The clients we do our best work with share a few things in common: they’re purpose-driven, they care about doing things well, and they understand that content is a long-term investment in trust — not a quick fix.
More specifically, we work best with founders, marketing directors, and communications leads at values-driven organizations who are serious about growth and ready to build something that lasts. They often have some content in market already, but it’s inconsistent, or the strategy isn’t clear, or they know they’re not showing up the way they should be. They’re not looking for the cheapest option — they’re looking for the right partner.
We’re probably not the right fit if you need high-volume, low-cost content production, if strategy feels like an unnecessary step before publishing, or if the first question on your mind is how to get the price down. That’s not a judgment — it’s just not the kind of work we’re built to do well.
If you’re nodding as you read this, let’s talk.
Less than you might think, but not zero.
For the Roadmap, you’ll need roughly three hours of focused time for each phase. Most of that is in structured sessions where we do the heavy lifting and you bring your knowledge of your organization, plus a review of the strategic materials we produce.
For Partnership clients, the ongoing time commitment is a monthly planning call (45 to 90 minutes depending on your tier), plus one round of content review each month.
The strategic foundation work requires your genuine engagement — we can’t build something true about your brand without you in the room. But we’re designed to work with busy leaders, not add to their workload.
The Strategic Roadmap is structured in three phases as a bundled sequence, at $18,000 CAD. We offer customized quotes based on your unique needs.
For Content Partnership pricing, it varies by tier and scope — the best way to get a clear number is to book a discovery call. We’ll ask a few questions before we meet, and come to that conversation with a genuine sense of what makes sense for you.
We aim to price fairly for senior-level work that delivers results, ensuring that our experienced team earns fair living wages.
Fair question, and we’d rather answer it directly than hand you a list of logos.
We’ve been doing this work with care for over a decade. We’re a Certified B Corp, which means we’re held to real standards for how we work and who we work with — not just what we say about ourselves.
Shannon Emmerson, our founder, has spent more than 25 years in publishing, communications, and content marketing — and literally wrote the book on content strategy for purpose-driven organizations.
But the better answer is probably this: ask us about a client whose situation sounds like yours, and we’ll tell you honestly what we did, what worked, and what we’d do differently. You can also read about our work with many very happy long-time clients on this page — real examples of what partnership with us looks like.