The Messaging Mini-Guide
One working session. Brand messaging you can use today.
Most founders and marketing leads already know what they want to say. What’s usually missing is the hour it takes to get that thinking out of your head, sharpened, and written down somewhere your whole team can use it.
What you’ll walk away with:
- Your core brand message
- Three brand beliefs — the point of view that sets you apart
- Your voice and tone starter, with do and don’t examples
- Messaging for one specific offer
- Your Banned List: the words and phrases you’re done using (and NEVER want your AI to use)
Who this is for: This works whether you’ve completed one of our messaging workshops with a rough draft in hand, or you’re arriving fresh, with nothing written down yet beyond years of saying the same things to clients. Founders, marketing leads, and anyone doing double duty as their own content team are all a good fit.
Before your session: We’ll share a worksheet for you to complete. Bring it along; we’ll spend the full hour refining what’s there. If you haven’t, we’ll send a short version of that same worksheet first, so we’re building from your real material instead of starting cold.
How it works: One sixty-minute call, you and me: Shannon Emmerson, founder & CEO of Forge & Spark. I’ll ask sharp questions, push where your language is going soft, and help you arrive at a version of your brand messaging that you can stand behind. You leave with the raw material; I turn it into your finished one-pager within a few days.
Pricing: $397 CAD for the session, the finished guide, and your Banned List. Limited sessions per month.
Book Your Session Now!
This offering is based on the Content With Purpose Framework developed by Shannon Emmerson through over 20 years of content marketing practice, and further refined across hundreds of client engagements. This framework forms the foundation for everything Forge & Spark does. Learn more about Content With Purpose, the book.
Content With Purpose is the definitive guide to the framework — written by Shannon Emmerson for founders, marketing leaders, and content teams who want their communication to reflect what they actually believe.
The second edition includes updated frameworks, expanded guidance on OKRs and thought leadership, and a new chapter on execution and measurement for purpose-driven content teams.
Buy the book: Indigo | Amazon.ca | Amazon.com
Ready to build your strategic foundation?
Whether you need to fine-tune one or two ‘layers’ in your own strategy, or you’re starting from scratch, we can help strengthen your content marketing — and your impact. Talk to us about our strategic work or ongoing fractional partnership options.
